Phunware Inc (NASDAQ:PHUN) EVP of Product and Engineering Matt Lindenberger tells Proactive the Texas-based technology company has released new features in its Multiscreen-as-a-Service (MaaS) platform that give brands access to real-time user activity data. Lindenberge says the new user engagement and retention features allow businesses to utilize key performance indicators by creating specific segments of users, calculating approximate audience sizes and building cross-platform campaigns.
Full interview: Phunware releases new features for its Multiscreen-as-a-Service platform, reveals plans for 2020
Quick facts: Phunware Inc
Price: 1.63 USD
Market Cap: $70.9 m
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