Phunware Inc (NASDAQ:PHUN), a cloud platform provider for mobile devices, has unveiled a litany of milestones for 2019 as well as a roadmap detailing its plans for the commercial launch of its Phun Ecosystem this year.
On the Austin, Texas company’s list of much-hyped product launches last year were iOS and Android mobile wallet applications to manage digital identities and profiles as well as personal data management. Also in the mix in 2019 were the introduction of backend administration and processing tools for governance and management plus the approval of digital asset rewards.
On top of this, other 2019 innovations included the introduction of a so-called hierarchical deterministic wallet capability or a digital wallet that generates private and public addresses for Ethereum and Stellar blockchain digital tokens. Another was a new means for issuing and validating signed digital credentials, the first of which consists of Know Your Customer credentials.
Lastly, Phunware's Software Development Kits (SDKs) now include location-based services, mobile engagement, content management, messaging, advertising, loyalty and rewards (PhunCoin and Phun), and analytics, as well as a mobile application framework of pre-integrated iOS and Android software modules for building in-house or channel-based mobile application and vertical solutions.
“Last year, we laid the technical foundations of our ecosystem, including critical elements such as self-sovereign identity, customer-facing iOS and Android wallet applications, data management and digital asset/blockchain interfaces and the integration of these capabilities into our blockchain-enabled data exchange,” said Matt Lindenberger, an executive vice-president of product and engineering with Phunware.
“We intend to continue this momentum and investment throughout the first half of 2020, culminating in a full commercial launch of our ecosystem later this year,” Lindenberger added.
The tech company’s roadmap for this year includes investment in PhunWallet applications that will include new digital asset management techniques as well as additional security features such as PIN code security to support the locking and unlocking of applications.
This month, Phunware also released new features in its Multiscreen-as-a-Service (MaaS) platform that give brands access to real-time user activity data.
The new user engagement and retention features allow businesses to utilize key performance indicators by creating specific segments of users, calculating approximate audience sizes and building cross-platform campaigns.
Phunware shares held steady at $1.16 in late-morning trade on Tuesday.