Imagination Park Technologies Inc (CSE:IP) (OTCMKTS:IPNFF), an augmented reality company, has started working with the network and communications firm KLA Laboratories as a partner in its KLArity Ecosystem Partners Platform.
The platform is designed for KLA’s clients, which include Ford Motor Company (NYSE:F), Little Caesars Arena and others, to better understand emerging technologies and how the integration of those solutions could improve their business.
“KLA is happy to announce Imagination Park has joined the KLArity Ecosystem Partners Platform,” VP of Arenas & Venues at KLA Laboratories Shawn Kuzmin said in a statement. “Imagination Park allows fans to instantly engage with venues and advertisers with their ImagineARTM augmented reality platform. This technology will prove invaluable to the KLArity Ecosystem Partners Platform.”
Deeper connections with fans
Imagination Park’s AR-as-a Service model allows businesses of all sizes to implement their own AR campaigns without any prior programming or technology experience. All the customer has to do is point their mobile device at a chosen logo, building or other landmark and the area comes to life with interactive content that blends together the real and the digital.
“ImagineARTM is excited to partner with KLA to provide high-performance fan engagement experiences to the sports and venue marketplace,” CEO Alen Paul Silverrstieen said in a statement. “Augmented reality campaigns using mobile phones can build deeper connections with fans, generate new sponsorship revenue opportunities, and fan gamification while enhancing their in-stadium/arena experience. ImagineARTM captures each fan activation and data so organizations can measure the true ROI of their campaigns.”
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