The Phunware-led program led to a 101% increase in app store views, a 25% increase in app store conversions and a 5.3% increase in downloads, the Austin, Texas-based firm said Friday.
Daily customer retention also showed healthy increases, rising 3% in the first month, 4% in the second month and 9% in the third month.
The initiative sought to increase mobile app downloads while simultaneously improving user retention, maximizing mobile ad spend and audit efficacy and boosting App Store rankings in brands.
The firm’s Multiscreen-as-a-Service (MaaS) platform helps the world’s leading brands leverage native mobile applications to better engage, manage and monetize their customers. As a part of its MaaS platform, Phunware audiences leverages its Knowledge Graph and Data Exchange extensions to help brands to grow their mobile user bases and monetize existing customers.
“Phunware’s data ontology is the core to a powerful, modern data platform that provides real-time intelligence for brands, marketers and media buyers to better understand their mobile app users, to more effectively engage and acquire new customers and to better create more compelling user experiences and journeys on a one-to-one basis,” said Luan Dang, co-founder and CTO of Phunware.
“We are extremely proud to share results like this that highlight just how effective we are at building highly-targeted mobile audiences, delivering optimized indoor-outdoor marketing in real-time and measuring both media and advertising effectiveness at scale globally with full transparency and auditability.”
Earlier in the week the firm announced the successful deployment of its MaaS platform for a publicly-traded destination casino resorts operator with a global footprint.
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