Esports Mogul Ltd (ASX:ESH) has partnered with Microsoft Corporation (NASDAQ:MSFT) to launch a branded hub and new esports tournament series for the Age of Empires II Definitive Edition called the Age of Empires II (AoE II) Asia Cup.
Age of Empires is a real-time strategy game first launched in 1997 that continues to be played by generations of gamers across generations of PC gaming systems.
Mogul chief marketing officer Mark Warburton said: “We’ve been delighted to be working with Microsoft in recent weeks to discover and engage the region’s most passionate AoE competitors as we work to organise a world-class competition through our Branded Hub and online tournament delivery solution.
“For players, this ensures an immersive competition or viewer experience that looks and feels like the game they love.
“For publishers like Microsoft, it delivers the opportunity to provide a full branded competitive gameplay experience, bringing the game brand and its universe to life in new ways."
In quarter one, Microsoft and Mogul will launch localised versions in Australia and New Zealand, Vietnam, Singapore, Indonesia, Thailand, Japan, and Korea.
Scalable esports solution
Mogul’s platform attracts esports teams, tournament organisers, influencers, community groups, game publishers and players of any skill level with a centralised esports platform.
It allows game publishers to reduce the cost of grassroots esports activations, supporting their game titles through branded hubs and allows esport teams to get better fan engagement and active participation while building new revenue streams through team memberships, branded tournaments and fan subscriptions.
Warburton said: “This partnership is exciting as it aligns perfectly with Mogul’s goal to provide Microsoft and other game publishers alike, with a cost-effective, turnkey grassroots esports solution that can seamlessly scale in multiple languages and delight gaming communities and fans across multiple markets simultaneously.”
Mogul will receive US$70,000 in project fees to launch the branded hub and associated series.
"Engaging, interactive competitions"
The branded hub will be a centralised place for Microsoft to engage with Age of Empires fans and will offer exclusive content and paid subscriptions.
Microsoft Asia director gaming category Jeremy Hinton said: “Age of Empires is an iconic PC title for gamers in Asia, and one we’re very excited to be bringing into competition through the upcoming AoE II Asia Cup with Mogul.
“Mogul’s competition platform provides us with the ability to deliver engaging, interactive competition events for fans across Asia region, bringing this classic PC game into the online esports age.”
The tournament series will run over four seasons from quarter one 2020 to February 2021 with the top four teams in each season securing a spot in the AoE Asia Cup Major.