Ideanomics Inc’s (NASDAQ:IDEX) subsidiary Grapevine Village created a buzz with its glamorous International Women's Day event in New York focusing on empowering women through fashion, entrepreneurship and the influencer economy.
Media mogul and entrepreneur Yang Lan, famous New York City fashion designer Vera Wang and Grapevine CEO Kristen Standish participated in the March 7 panel discussion on "Empowering Women Through Fashion, Entrepreneurship, and the Influencer Trust Economy."
The organizers said the panel discussion was in keeping with the spirit of this year's International Women's Day theme, #EachforEqual, and featured panelists who “celebrate their differences, champion diversity, and promote equality.”
Kristen Standish noted that 70% of all Instagram followers are female and that platforms like Grapevine Village create “a symbiotic relationship between influencers and followers.” She said influencers are the golden children of marketing strategies right now. Designer Rebecca Minkoff even put influencers front and center in her New York Fashion Week runway show, featuring several popular fashion bloggers — including Chriselle Lim and Arielle Charnas — as models in her Greene Street production.
Fashion designer Vera Wang, who is the founder of WG Empire, and a big name on red carpets and in the bridal business, had one piece of advise for women: Be fearless in the pursuit of your dreams.
Yang Lan, who is also a mother and wife, noted that women are expected to be "superwomen." She said this is only possible with a supportive community, which is why she created the Her Village app, which provides education, advise and content from leading experts tailored to women.
"Through Her Village, a personal development community that I built in China, we were able to bring together high-quality content and experts to reach over twenty million urban working women and inspire them to succeed," said Yang Lan, a talk show host and media entrepreneur, who is often called the Oprah Winfrey of China. She was on Forbes powerlist of "100 Most Powerful Women in the World".
"There's a very exciting opportunity with Grapevine Village and entrepreneurs such as Vera Wang to build that community in the United States, starting with Yang Lan Fashion, which represents that same spirit of caring and sharing," she added.
In addition, Wang has dedicated a portion of her Verafied Showroom space to highlight premium women-facing brands curated by Grapevine such as Yang Lan Fashion and Diego dalla Palma to her over 1 million followers.
"As a Chinese-born entrepreneur, working alongside one of my idols to launch an initiative like this is a dream come true for me," said Vera Wang.
"Empowering Women Through Fashion, Entrepreneurship & the Influencer Trust Economy," is part of a series of exclusive events hosted by Grapevine to encourage female entrepreneurs and creators.
"It's more important than ever to set a strong tone for this decade as women seek to close the funding and opportunity gap," said Grapevine CEO Kristen Standish "There's a real opportunity to engage a community of activist influencers to inspire and empower women all over the world to pursue their entrepreneurial passions. Our business is quickly expanding, and we welcome the opportunity to have conversations with firms looking to join our movement and invest in a female-led organization."
Grapevine is a leading end-to-end influencer marketing network that enables collaboration between advertisers, e-commerce brands, and social content creators to produce promotional content at scale. Advertisers leverage Grapevine Logic's workflow management software and proprietary tracking and analytics to measure direct response and conversion rates from promotional content on YouTube, Facebook, and Instagram. Grapevine Village helps put consumer products directly into the hands of entrepreneurial influencers.
Contact the author Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive