Weekend Unlimited Industries Inc (CSE:POT)(FSE:0OS1)(OTCQB:WKULF) revealed Tuesday that it was “rapidly expanding” its branded product portfolio in Oklahoma to keep pace with rising demand.
The Vancouver-based company only kicked off sales in late-2019, but its branded products are now available in over 75 dispensaries in “The Sooner State,” and growing in popularity.
In a statement, the company said that it had bolstered its sales team in Oklahoma with the addition of two experienced cannabis sales reps to “manage and grow” the company’s “expanding retail relationship network.”
The company said new hire Brady Watson has played a leadership role with Ruby Mae’s since inception, and is a US army veteran with a statewide retail network which will “accelerate Weekend’s reach." The second hire Brianna Carey, is a leader in the Oklahoma cannabis industry.
Weekend Unlimited CEO Chris Backus said Oklahoma is proving to be an “ideal growth market” for Weekend’s branded products.
“Our partnership with Ruby Mae’s is becoming stronger by the day, from branded product development through to sales, distribution and retail dispensary presence in Oklahoma represents the ideal model for replication in other up and coming states in the future,” Backus added.
In September, Weekend signed a brand alliance and licensing agreement with Ruby Mae’s, an edibles producer in Okhlama with established sales and distribution channels. It gives Weekend a presence in 250 cannabis retail stores, according to the company.
“We have expanded the WKND! branded product line, now up to 11 SKU’s, with the latest additions of a dark chocolate almond bar and caramel chews. Based on the success we are preparing to launch our next brand, Orchard Heights branded products, into the Oklahoma market,” Backus said.
The 8-piece Dark Chocolate Almond Bar has 25 mg of THC in each piece for a total of 200 mg. Similarly, the Escape Caramel Chews comes in a pack of five, with each caramel loaded with 50 mg of THC for a total of 250 mg.
The management said it “tuned into the needs of consumers” in developing the product line, where there is a demand for “high quality products with high levels of THC.”
Weekend is also rolling towards the launch of the Orchard Heights branded product line in Oklahoma, featuring vape cartridges and rosin items. It is being positioned as a mid-market brand to generate higher volumes, the company said.
“Orchard Heights will feature solvent free concentrates to market, including Flower Rosin, Kief Rosin, Hash Rosin, & Live Rosin,” said Backus. “We’ve identified a need in the market for these products…utilizing the best equipment and a completely solvent free process," it added.
Contact the author Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive