The news comes after Media Central’s earlier commitment to leverage its print content, NOW Magazine and The Georgia Straight, for the digital realm.
Its digital platforms, which also includes canncentral.com, reported double-digit growth in users, search impressions and click-through during March compared to the previous month.
As the Toronto-based company has beefed up its digital presence in 2020, nowtoronto.com experienced a 48% growth in users, with over 1.6 million unique visitors to the site in March. Search impressions grew by 13.3% month-over-month.
At The Georgia Straight, a Greater Vancouver-area publication, search impressions were up 15%, while Canncentral.com’s impressions increased by 77%.
"While our print publications remain cultural staples with impressive readership in both Toronto and Vancouver, their digital counterparts have seen rapid growth as demand for digital content surges and the world continues to embrace the online arena as a source for news and entertainment,” said Anton Tikhomirov, Media Central’s senior vice president, technology and architecture in a statement.
"Our priority continues to be satisfying our readers' insatiable appetite for engaging, high-quality content, where, when, and how they desire it,” Tikhomirov told investors.
The publisher’s editorial teams have transformed its process to increase the content’s output and reach across a wide variety of digital channels, according to Tikhomirov.
“With so many opportunities to monetize digital properties, we are rapidly gaining momentum and fueling expansion with an uptick in advertiser interest.”
Media Central's strategy is to consolidate, digitize and monetize the 100 urban publications across North America.
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