NexTech AR Solutions Corp (OTCQB:NEXCF) (CSE:NTAR) announced Friday that its recently launched 3D augmented reality ad network generated four times the amount of sales conversions than standard 2D ads in a head-to-head test.
The company created a series of standard and AR ads, identical in design and offer, for a $999 Miele Vacuum on its ecommerce website, and it said the results were decisive: The AR ads delivered a 33% increase in sales conversions, a 32% increase in click-through rate (CTC) and a 23% lower cost per click (CPC).
“I’m very pleased with the results from an advertiser’s standpoint, as I have always been looking for ways to improve banner visibility through innovative formats, and the AR version simply outperforms the classic animated ads,” NexTech chief marketing officer Guillaume Pascual said in a statement.
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“For our clients and partners, it’s another proof that AR ads and AR models are the perfect way to differentiate themselves and increase conversions, and for their end customers, it’s an engaging brand interaction that virtually brings products to their homes even when most retail stores are closed,” Pascual added.
The 3D ad version has a fully interactive 3D vacuum model that customers can rotate, pinch and zoom directly from the banner or place in their own living room. The comparison test utilized 200,000 impressions split 50/50 between the two ad types.
“These results are extremely gratifying as we acquired our eCommerce business units to use as a testbed for new technology and now we have successfully proven the model out in the real world,” CEO Evan Gappelbeg said.
“We are using our own 3D/AR ad technology to generate more sales and at a lower cost of sale for our business, which is a huge win providing us with a very valuable competitive advantage for our sites as well as a great new billion-dollar business opportunity by selling our 3D/AR services to other eCommerce site owners.”
The ad network is part of NexTech’s omnichannel AR platform, which also includes AR for eCommerce, AR in Chat, its ARitize App and InfernoAR for Virtual Events, education and training.
“With our now proven 3D/AR ad network, NexTech is the first AR company to offer an end-to-end solution for both advertisers and brands which we believe will drive rapid adoption of our platform as we build a sales team around it, which is the next step for us,” Gappelberg added.
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