EuroLife Brands (CSE:EURO) (FSE:3CMA) (OTC PINK:EURPF) is forming a global mushroom education initiative with Empower Clinics Inc (CSE:CBDT) (OTCQB:EPWCF) (FSE:8EC), a new initiative which expands on an agreement between the two firms announced on May 15.
The deal formalizes a cloud-based, globally accessible, educational experience for patients, clinics, and academic circles to participate, learn, interact, and create information on the uses, treatments, and applications of mushrooms for health and wellness.
Eurolife noted that the initiative will be positioned as an educational platform but will also accept clinical trial results, integrate with universities and academic circles, provide knowledge, and a safe learning experience free from the “outside influence of misinformation”.
It said the two companies will also create a mushroom portal that will leverage the same technology platform used for its cannabis portal and will include educational modules on a wide range of topics. The platform will also incorporate dynamic and interactive elements to facilitate learning.
In a statement, EuroLife chief executive Shawn Moniz said: "We have an opportunity to be one of the first online education platforms to deliver information on the benefits of using mushrooms for nutrition and health and wellness. Our Cannvas.me education portal is scalable and provides quick and easy access to Empower employees, medical professionals, and retail consumers who are in need of this important information. We will continue to leverage our technology to move EuroLife forward."
Empower chairman and CEO Steven McAuley added: "Our global mushroom education initiative will provide significantly more information pertaining to the treatment of a number of ailments using these alternative plant-based treatment options. We are proud to bring premium health and wellness products to our patients online and in our clinics and mushrooms are already a part of our expanding product line in this category. We look forward to working with the team at EuroLife to launch this initiative in the very near future."
EuroLife is a global market cannabis brand aiming to empower the medical, recreational, and CPG cannabis industry through a data-driven cannabidiol (CBD) marketplace supported by exclusive and unbiased physician-backed cannabis education and consumer analytics.
Empower, meanwhile, is a health and wellness brand with a network of clinics in the US, is currently building its first hemp-derived CDB extraction facility, and produces a proprietary line of CBD based products.
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