The UK-based agency is a prominent and strategic creative consultancy that has been helping brands to build their presence and reputations for over 22 years.
Propaganda will support Love Hemp to develop a brand strategy within the rapidly evolving CBD sector.
READ: Codebase Investment subsidiary World High Life's Love Hemp brand increases capacity for LH Botanicals business
In a statement, World High Life told shareholders that Propaganda had conducted a review of the brand and market needs and defined a specific proposition to “shape the future” of Love Hemp.
“Love Hemp notes that the CBD sector is developing at a tremendous pace, and its strategy from inception has been to be a disrupter in the industry, creating a leading range of trusted CBD products,” the company said in a release.
“Now, in working with Propaganda, Love Hemp gains greater ability and capacity to propel the Love Hemp brand to the next level.”
London-based World High Life is an investment company with a strategic focus to invest in or acquire companies operating in the CBD wellness and medicinal cannabis industry. Established in 2015, Love Hemp boasts a range of CBD products such as oils, edibles, cosmetics and vaping merchandize.
Vancouver-based Codebase Ventures aims to invest early in sectors that have significant upside, including the cannabis sector.
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