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Codebase Ventures subsidiary World High Life appoints marketing agency for Love Hemp brand

Last updated: 05:44 01 Jun 2020 EDT, First published: 05:35 01 Jun 2020 EDT

CODEBASE VENTURES INC. -
Propaganda conducted a review of the brand and market needs and defined a specific proposition to “shape the future” of Love Hemp

Codebase Ventures Inc (CSE:CODE) (OTCQB:BKLLF) subsidiary World High Life Plc appointed brand and creative consultancy Propaganda to be Love Hemp brand’s marketing agency.

The UK-based agency is a prominent and strategic creative consultancy that has been helping brands to build their presence and reputations for over 22 years.

Propaganda will support Love Hemp to develop a brand strategy within the rapidly evolving CBD sector.

READ: Codebase Investment subsidiary World High Life's Love Hemp brand increases capacity for LH Botanicals business

In a statement, World High Life told shareholders that Propaganda had conducted a review of the brand and market needs and defined a specific proposition to “shape the future” of Love Hemp.

“Love Hemp notes that the CBD sector is developing at a tremendous pace, and its strategy from inception has been to be a disrupter in the industry, creating a leading range of trusted CBD products,” the company said in a release.

“Now, in working with Propaganda, Love Hemp gains greater ability and capacity to propel the Love Hemp brand to the next level.”

London-based World High Life is an investment company with a strategic focus to invest in or acquire companies operating in the CBD wellness and medicinal cannabis industry. Established in 2015, Love Hemp boasts a range of CBD products such as oils, edibles, cosmetics and vaping merchandize.

Vancouver-based Codebase Ventures aims to invest early in sectors that have significant upside, including the cannabis sector.

Contact Angela at angela@proactiveinvestors.com

Follow her on Twitter @AHarmantas

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