Esports Entertainment Group Inc (NASDAQ:GMBL) said it has appointed Magnus Leppäniemi as its vice president of marketing and head of esports at its Vie.gg platform.
The online gambling and esports wagering specialist noted that Leppäniemi is an industry veteran with over 20 years of sales and marketing experience. Leppäniemi has sold and managed global esports partnerships for major brands and partners such as Intel, BenQ Zowie, Electronic Arts, Activision, ESL, and the NBA.
Prior to joining Esports Entertainment, Leppäniemi served as global sales director for Wehype and as sales director North America at DreamHack, a Swedish production company specializing in esports tournaments and other gaming conventions.
In a statement, Esports Entertainment’s chief executive Grant Johnson said: “Magnus is a proven marketing executive with invaluable knowledge of the gaming and esports industry. Over more than two decades in gaming, Magnus has built an extensive network of relationships that could provide tremendous value as we execute on our global growth strategy.”
Leppäniemi added: “I’m very excited to join the Esports Entertainment team. As the first online betting company to list on NASDAQ, the Company has a great pedigree that we can continue to build on. We want to build trust with the players, fans, teams, publishers, and the community and give them a unique esports experience.
"Esports betting is here to stay, and we want to build the premier platform in the industry that benefits the gaming and esports communities. I look forward to accelerating our marketing efforts, refining our go-to-market models, and building out our esports initiatives.”
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