Based in Paris, Amet worked for Microsoft (NASDAQ: MSFT) for over a decade until 2015 and has experience with his own startup in sales and marketing of AR/VR to large brands partnering with the likes of Facebook (NASDAQ:FB) and Huawei.
READ: NexTech AR to supply its video conferencing and virtual events platform to Dallas Independent School District
"The opportunity for our company to take the lead position in Europe is enormous and with Arnaud’s deep experience selling to tech titans like Microsoft, Samsung, Asus, Sony, Fujitsu and Toshiba I feel very confident in our future success in landing significant new business from Europe," NexTech CEO Evan Gappelberg said in a statement.
NexTech is among the leaders in the rapidly growing augmented reality (AR) industry, estimated by Statista to hit US$120 billion by 2022.
"NexTechAR has lifted technical and usability barriers," said Amet, who noted that the group has worked out how to make augmented reality (AR) 'simple, affordable, and scalable'.
"They are in position to offer and deliver end-to-end campaigns, from a 3D/AR online ad to a product page ‘ARitized’ interaction. This is a game changer in the industry, and a marketer’s dream. I am excited to introduce NexTech to my extensive database of global brands, agencies and partners in France, and throughout Europe. We are just at the beginning of a great story!” he added.
It has been a busy year for the group so far. On June 29, in its last release, the group revealed it was to supply its InfernoAR video conferencing and virtual events platform to the Dallas Independent School District. Gappelberg said then the contract win illustrated how businesses and governments are looking for platforms that stop breaches and protect privacy.
The firm also issued 350,000 stock options at an exercise price of $5.03 which vest over three years.
--Updated with stock option grant--
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