The Austin, Texas-based company said the new patent claims cover a system for creating an enterprise branded mobile application framework for brand extension that includes a navigation menu for accessing a series of predefined categories of branding features and submenus for providing access to specific functions within the predefined categories.
A computer resource accumulates and analyzes users’ interactions on mobile devices with the enterprise branded mobile application framework, and application analytics are used to develop statistics for brand extension, Phunware added.
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“These new claims add to our already strong MaaS platform patent portfolio,” said Tushar Patel, Phunware's EVP of corporate development in a statement. “The use of this proprietary technology will allow enterprises to efficiently and effectively extend and promote their brands on mobile devices.”
The new patent further strengthens the company’s patent portfolio protecting its MaaS platform, including:
- Software Development Kits (SDKs), comprising location-based services, mobile engagement, content management, analytics and audience monetization
- Mobile Application Framework, comprising pre-integrated iOS and Android software modules for building in-house or channel-based mobile application solutions
- Cloud-based vertical solutions, comprising pre-integrated iOS and Android mobile application portfolios for healthcare, corporate campus, advocacy, retail, hospitality, Smart City, residential, media & entertainment, aviation and other vertical market segments
- Knowledge Graph and Data, comprising real-time mobile audience targeting, reach, engagement and monetization for 1:1 insights and interactions globally
The new patent adds to Phunware’s growing intellectual property portfolio of 17 US and foreign patents with four US patents pending.
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