Loop Insights Inc (CVE:MTRX) (OCTMKTS:VRZPF), a provider of contactless solutions and artificial intelligence to drive marketing, announced on Thursday that it has enlisted Maple Leaf Strategies to streamline the company’s engagement with both the Canadian federal government and provincial government of Ontario.
Maple Leaf Strategies is Canada’s leading public affairs, government relations and public opinion research firm, with a track record of success at the provincial level across the country, as well as at the federal level, across multiple administrations over the years.
Loop said it is “confident” that Maple Leaf Strategies will “accelerate the visibility of Loop’s contact tracing solution” on the east coast of Canada. With a turnkey solution ready to deploy at scale and a strong desire across government, business, health care and the general public to protect the health of both citizens and the economy, the company plans on leveraging Maple Leaf Strategies’ decades of experience to accelerate its goals for widespread governmental adoption. Significantly, Loop’s contact tracing solution is also seeing interest from governments in Australia and the UK.
In a statement, CEO Rob Anson said: “With cities across our country reopening, the need and sense of urgency for a contact tracing solution has never been greater. We believe a working partnership with Maple Leaf Strategies will enable us to channel the path of least resistance, and position us to best seize the opportunity with the Ontario provincial and Canadian federal government.”
He added: “We feel confident that Maple Leaf Strategies will successfully facilitate meetings and streamline our path to the appropriate decision-makers, exponentially giving us a strong competitive advantage.”
Loop launched an automated contact tracing platform in June to support coronavirus (COVID-19) pandemic government mandates that require business owners to collect and store customer contact information for a 30-day period.
If endorsed by governments, Loop said it would benefit from onboarding fees, ongoing revenue through Software-as-a-Service (SaaS) fees and active user fees.
Maple Leaf Strategies founding partner Bliss Baker said: “We are proud to have a track record of success with all levels of government across the country — municipal, provincial, federal and First Nations. We are confident that we can get Loop’s solution in front of the right eyes to demonstrate its congruence to current government needs.”
On July 23, Loop revealed that its contact tracing platform had been launched in Las Vegas with a global hospitality company.
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