ImagineAR Inc (CSE:IP) (OTC:IPNFF), an augmented reality company, revealed on Thursday that Mike Anderson, who ran The Sun and the News of The World in the UK, has joined the company as an advisor to the CEO for launching the company’s platform sales in the UK and Europe.
Larger-than-life Anderson was the former managing director of the two Rupert Murdoch-owned publications and the man behind Sun Bingo. After personal tragedy, he quit the newspapers to create a tech start-up called the Chelsea Apps Factory.
ImagineAR said it believes Anderson will “significantly accelerate” the company's presence and sales throughout the UK and Europe.
In a statement, Anderson said: "ImagineAR is the most advanced AR platform in the market today and I am excited to launch the company's sales and marketing initiatives in the UK and Europe. Its simple application means that organizations can almost instantly start engaging their customers and fans at a time when recovery and renewed market positions are essential.”
He added: “As consumers are slowly returning to stores and sport is coming back, information, offers and simple engagement will need to be more dynamic and shareable. ImagineAR lets marketing ideas to get creative and conversations around brands to escalate, enabling experimentation at value and speed unlike other current AR solutions."
Anderson is well known in the world of digital with his roots firmly based in the UK media. Part entrepreneur, part corporate animal, he quickly rose through the ranks ending up as MD of News UK. He worked for Murdoch and Les Hinton during his rise to the top and was on the board of both News UK and Associated Newspapers - publisher of tabloid rival the Daily Mail.
"Mr Anderson brings a tremendous track record of success in UK Media and mobile app sales," said Imagine AR CEO Alen Paul Silverrstieen.
"With today's paradigm shift in digital marketing and activation throughout the world, mobile augmented reality is a perfect engagement strategy to drive revenue," he added.
Vancouver-based ImagineAR’s augmented reality-as-a service platform enables businesses and individuals to launch their own AR campaigns without any prior experience.
Contact the author Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive