Grove is a partner at Eilers & Krejcik Gaming of California, where he heads the firm's Sports & Emerging Verticals division. He is also a nationally recognized expert focused on market and policy forecasting for the legal US sports betting and online gambling sectors.
FansUnite said his insights are regularly cited by lawmakers, analysts, and mainstream media including ESPN, Bloomberg, The New York Times, and the Wall Street Journal. Grove has testified before policymakers in multiple states on sports betting and related issues, including California, Illinois, New York, Nevada, and Washington State.
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In addition to his work with Eilers & Krejcik, Grove established himself as a thought leader in the gambling market as the founder of Legal Sports Report and Online Poker Report, both of which were sold in 2017 to Catena Media.
"We are excited to welcome Chris and his vast experience in the global gaming market to the FansUnite Board of Directors," FansUnite CEO Scott Burton said in a statement.
"As a leading expert in the U.S. market, Chris brings a wealth of experience to our Company, as well as partnership, M&A, financing and regulatory opportunities for FansUnite. Chris has been a supporter of the Company for many years now, and we're fortunate to now solidify the relationship and have him join our board."
Grove added: "The explosion of legal online betting in the U.S. is opening an array of opportunities for suppliers like FansUnite that understand the importance of nimble technology, customer-driven brands, and deep integration of esports.”
Grove will advise the Vancouver-based company in various matters, including US partnerships, regulatory requirements, M&A, financing, and corporate governance.
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