The extension, available for Google Chrome, Microsoft Edge, Brave and Opera browsers, blocks the transaction of consumers' data and allows individuals to link their browsing data to their Killi account by signing in.
The idea is to give users the choice of whether and how much data gets shared and, if they choose to sell their data, pay them fairly. The browser extension automatically deposits cash (not points or tokens) in users’ accounts every week.
READ: Killi adds 25 million new accounts in September, following the 4.8m account additions made in August
Consumers can also use the browser extension without selling their data, which puts the choice of privacy and monetization in their hands, the company said, unlike the current browser environment, which does neither.
"The browser is one of the worst offenders of data leakage and arbitrage,” Killi CEO Neil Sweeney said in a statement. “Every page, interaction and purchase that a consumer does is tracked and sold by the browser companies without any consumer inclusion or transparency. The expansion of Killi to support the browser eliminates this transaction and puts the consumer in control of what is rightfully theirs — their data and privacy."
The browser extension is one of four passive revenue streams that Killi offers consumers. The other three are profile, location and shopping rewards.
Killi is currently available online or via iOS or Android in five countries (US, Canada, Singapore, Australia and New Zealand) and pays users weekly while providing a transparent report that outlines what data was purchased.
Contact Andrew Kessel at [email protected]
Follow him on Twitter @andrew_kessel