viewElys Game Technology

Elys Game Technology takes new name as it is poised with platform, technology and experience to break into US markets


In June, 2020, the company formed a new wholly-owned subsidiary, Elys Gameboard Technologies LLC, which will be the vehicle to expand its sports betting operations into the US

A happy punter

Quick facts: Elys Game Technology

Price: 5.94 USD

Market: NASDAQ
Market Cap: $99.2 m
  • Aiming to become premier betting platform provider for licensed operators across global markets
  • Experience in highly regulated Italian market
  • Pushing into the US sports betting market

What Elys Game Technologies does:

Elys Game Technology, Corp. (NASDAQ:ELYS) is an interactive gaming and sports betting technology company that changed its name from Newgioco Group, Inc.,  on November 10, 2020, with its NASDAQ trading symbol also changed from NWGI to ELYS..

The group said the new name comes with a focused and energetic team, to be introduced over the following few days, to help unlock the global potential of the company’s leading-edge gaming and betting software Elys Gameboard.

The Toronto-based group offers operators an innovative platform that can be used for sports wagering, virtual games, lottery and casino games. Its Elys betting platform provides both B2B (business to business) and B2C (business to consumer) bet processing. It can manage tens of thousands of pre-match events and more than 200 live events.

Elys' unique technology begins with offering a shop-client architecture so that casino and gaming operator businesses can offer their own product line-up and be their own bookmaker without having to farm it out to a franchise bookmaker. The company also assists retail operators in understanding end-user needs and relates this data back to gaming product and technology. 

The company currently makes 100% of its revenues from Italy but is looking to break into the US market following recent deregulation. In May 2019, the US Supreme Court decided to overturn a federal law, which banned gambling on football, basketball, baseball and other sports in most states, giving states the go-ahead to legalize betting on sports.

The group has been in the Italian market since the early 1990s, mainly in the south and mid-region but it expects to expand into the northern cities and follow the top Tier football league (the Serie A), which features clubs like Juventus and Milan.

The online market in Italy is highly regulated and having successfully navigated that territory, Elys believes that should make it easier for the company to break into the US. 

In June 2020, it formed a wholly-owned subsidiary, Elys Gameboard Technologies LLC, which is the vehicle to expand its sports betting operations into the US, and it is already under contract in several states.

The company is in the process of seeking its first sports betting license in Washington, DC and anticipates launching its new US sports betting platform with its first US operator client, Handle 19 Inc, in the Capitol Hill area by the third quarter of 2020.

How is it doing:

It has been a busy period for the renamed Elys as it moves to expand its operations into the United States.

On September 9, the group revealed it has garnered the necessary certification from Gaming Labs International (GLI) to launch its sportsbook platform in Washington DC.

The company received what is called GLI-33 “Events Wagering System” approval, which certifies the Elys betting system and the retail functionality of the group's point-of-sale (POS) terminal.

This is the first phase of the company's multi-tiered plan to unveil its new Elys betting platform for operations throughout the US. The second phase, which involves testing its Self-Service Betting Terminals (SSBT), is currently underway, the company said.

Gaming Laboratories International is the largest independent testing laboratory for land-based, lottery and iGaming technology in the world, the company noted.

Earlier in the month, the firm announced that Odissea Betriebsinformatik Beratung GmbH, its wholly-owned software development subsidiary, had completed the previously announced Stage 2 compliance and testing procedures and has obtained ISO-27001:2013 certification for safety management.

The global sports betting and interactive gaming technology company noted that the process involved a detailed and formal compliance audit and independent testing of the Information Security Management System (ISMS) that now certifies Odissea to manage the security of sensitive third party information such as financial assets, legal and personal details.

Back on home turf, at the end of August, the group revealed that it achieved a top-five market share in the Italian online poker market, according to industry publication Agenzia Giornalistica sul Mercato del Gioco (AGIMEG).

The AGIMEG report, which relies on data from Italian regulators, showed the group as having a 5.56% market share, the fifth-highest of nearly 30 operators in the country.

The good news came after a tough period in the country due to the coronavirus pandemic which saw all land-based betting shops throughout Italy closed from March 9 as the Italian government-imposed restrictions on physical business establishments due to the outbreak.

The firm reopened its betting shops on June 19, noting that it was taking a number of anti-contagion measures in terms of maintaining minimum distance, sanitization, and health-related obligations at all locations where its sports betting products are offered.

Also in June, the company revealed that it had integrated the sports betting trading system, Oddsmatcher Matched Betting into its Elys Gameboard betting platform through an exclusive agreement with Guadagno Matematico Srl (GM), which operates the system. Guadagno Matematico translates to “mathematical gain.”

The system can offer players a competitive advantage and should drive customer engagement and activations, the company said. It said it plans to develop Oddsmatcher within Italy and ultimately expand internationally.

And on October 12, the company said its wholly-owned subsidiary Multigioco Srl plans to install up to 400 new self-service point-of-sale locations throughout Italy with the launch of NGoy Virtual Operator terminals.

The group said it has commenced installation with the first 100 NGoy terminals to be operational in Italy by December 2020 and an additional 300 to be installed through 2021. Additionally, the firm intends to expand the deployment of the NGoy terminals in other European countries that permit regulated sports betting.

The kiosk, commissioned under a previously announced agreement with VNE Produzione Srl, is an all-in-one self-service terminal that allows frictionless access to player gaming accounts for remote deposits and withdrawals along with the convenience of loading and re-loading of pre-paid cards, phone cards, and a variety of other banking services, including bill-paying features.

On the financing front, in August, the company completed a $10 million financing which will eliminate its debt. The group said it used the proceeds to repay a total of $1,495,395 which includes principal and accrued interest. It had around $484,795 to repay which it expected to clear by September 28.

The group highlighted then a “strong balance” with net cash and cash equivalents of $10 million.

At the end of July, it reported strong first-quarter results that showed the gaming company swinging to a profit compared to the year-ago quarter. Total revenue for the three-month period ended March 31, 2020, increased to US$10.2 million, up from the $9.3 million it put in a year earlier, while profits came in at $158,000 compared to the $3.1 million loss it posted in the first quarter of 2019.

The firm attributed the jump in revenue to the switch to online and mobile gaming from more traditional land-based venues, as well as the market’s adoption of the firm’s proprietary sportsbook solution.

Inflection points:

  • US sports betting platform launch in third quarter of 2020
  • News from first US operator client, Handle 19 Inc, in the Capitol Hill area
  • Ongoing growth of online and mobile gaming

What the broker says:

WallStreet Research (WSR), a top-ranked independent research firm with a history spanning over four decades, recenty initiated coverage on the company. The full initiation research report is available at www.WallStreetResearch.org.

The WSR report highlighted the company’s recent accomplishments and growth plans for 2020 and 2021, for both the US and Italian operations.

Alan Stone, CEO of WSR stated: “The Company’s acquisitions during the past several years have positioned it for rapid growth in the near term, which the report discusses. Our report includes analytics and metrics on how the Company compares favorably to its industry competitors and highlights the growth trends in the global gaming industry and technology sectors.”

What the boss says:

Announcing the name change to Elys from Newgioco on November 10, CEO Michele Ciavarella said: “Since inception in 1989 as Newgioco, the Company has built a robust B2B and B2C multichannel gaming business with over 130 land-based betting-shop, 1,200 webshops and thousands online players. The name Newgioco, which translates to Newgame, is a well-respected brand in the regulated Italian market and since 2016 has been a showcase to develop and prove our state-of-the-art gaming technology designed by our talented engineers.

“The Company’s Italian operations form a foundational pillar of strength for our business where we operate profitably. Elys leadership expects to continue to build on this experience in new markets as we grow forward. With the Company shifting focus towards the large and rapidly developing U.S. sports betting market, the Company is leveraging its innovative Elys technology and extensive know to deliver a world-class, end-to-end sports betting solution for gaming operators around the world,” added Ciavarella.

Contact the author at jon.hopkins@proactiveinvestors.com

Read Richard Jeans' initation note: Best game in town?


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