viewSeeing Machines Ltd

Seeing Machines to develop all occupant monitoring system for vehicles

The move is seen as a significant opportunity for the company

Seeing Machines Ltd. - Seeing Machines to develop all occupant monitoring system for vehicles

Seeing Machines Ltd (LON:SEE) has told investors it is officially expanding its driver monitoring technology to become an overall vehicle interior occupant monitoring system (OMS).

It will allow the company’s technology – which conducts head, eye, and face tracking using cameras – to apply not only to the driver but concurrently also passengers in vehicles.

The expanded product will be available for automotive production programs starting in 2023, the company said.

READ: Seeing Machines gathers 5bn kilometres worth of  driving data

Becoming an OMS will open a market opportunity worth an estimated A$1.5bn, with the incremental revenue opportunity estimated at around US$350mln, it added.

The company noted that as an OMS the technology will enable more reliable and cost-effective passive safety systems, including the use of AI automation in interiors.

It also noted that the current DMS system will be able to offer an array of additional high-value interior and occupant sensing features with little increase in the camera, illumination, or embedded processing cost.

Nick DiFiore, SVP for Seeing Machines’ automotive division, described it as a very important step in the company’s vision which is to truly enable automobiles to see, understand, secure, and assist its occupants.

"We expect our automotive Tier 1 and OEM customers to be excited by the reality of a non-compromised DMS ready for any Euro NCAP eventuality, with the promise of extending safety and convenience features to vehicle passengers without inflating the overall system cost,” DiFiore said in a statement. 

Quick facts: Seeing Machines Ltd


Price: 9.4 GBX

Market Cap: £364.31 m

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events


The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

In exchange for publishing services rendered by the Company on behalf of named herein, including the promotion by the Company of in any Content on the Site, the Company receives from said issuer annual cash...


Seeing Machines highlights step change in value of its automotive pipeline

Seeing Machines Ltd (AIM:SEE, OTC:SEEMF, FRA:M2Z)'s Paul McGlone talks Proactive's Andrew Scott through its trading update for the year ended 30 June 2021. The company's expecting its automotive royalty revenues to increase significantly over the next two to three years as production of vehicles...

on 08/09/2021

2 min read