NexTech AR Solutions Corp (OTCQB:NEXCF) (CSE:NTAR) (FRA:N29) announced Tuesday that its InfernoAR platform has been selected by Enterprise Florida Inc for the first-ever virtual Florida International Trade Expo, to be held on March 16-18, 2021.
Enterprise Florida is a public-private partnership between business and government leaders and is the principal economic development organization for the state. The contract with NexTech has an initial value of $200,000 over a span of 12 months.
NexTech is working with Enterprise Florida to create an inclusive and safe virtual event that enables small- and medium-sized Florida manufacturers and providers to showcase their products and services to potential distributors and buyers around the world, the company said.
“Enterprise Florida’s international trade and development team is the best in the nation, and this is another historic first for our team,” Enterprise Florida CEO and Florida Secretary of Commerce Jamal Sowell said in a statement “Earlier this year we announced the new virtual trade show and business matchmaking grant programs. Launching the Florida International Trade Expo is the next step in making sure the state’s small businesses continue to recover and grow.”
With InfernoAR, NexTech will provide B2B meeting facilitation, networking and “matchmaking” software that pairs distributors with exhibitors. The end-to-end virtual event platform also offers Enterprise Florida and its exhibitors opportunities to incorporate AR objects and human holograms, virtual event halls and 3D, volumetric recreations of exhibition booths.
“We are honored to be working alongside the Enterprise Florida team on this year’s Florida International Trade Expo,” NexTech CEO Evan Gappelberg said. “With COVID-19 disrupting businesses it’s more important than ever for local government entities and trade organizations to support economic growth and development. Our InfernoAR platform provides a technologically advanced, engaging and safe venue for Florida businesses looking to expand their footprint.”
International trade is one of the state’s most important sectors, the company noted. With commodity exports of $56 billion in 2019, Florida was the seventh-largest export state in the US last year. An additional $43 billion in exports of services worldwide ranked the state fourth.
“We are seeing a tremendous amount of business opportunities to incorporate AR offerings into professional trade shows such as these — from AR holograms of business leaders to 3D, volumetric product demonstrations and virtual booths,” Gappelberg said. “We see this expo and our continuing work with Enterprise Florida serving as a model for how professional services expositions can operate on a global, virtual scale moving forward.”
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