Binovi Technologies Corp (CVE:VISN) (OTC:BNVIF) announced Thursday that three-time Olympic ice hockey gold medalist and five-time IHF World Champion Jennifer Botterill has joined the company as a brand ambassador and a member of the Binovi performance advisory board.
Botterill was a member of the Canadian women's hockey team for 14 years and competed in four Olympic Games. She won gold at the 2002, 2006 and 2010 games, and she took silver in 1998. In 2010, she assisted on the game-winning goal over the US team. She was also named the IHF World Championship MVP in 2001 and 2004.
As a Binovi ambassador, Botterill will promote resources within the Binovi product platform that are advantageous to sports performance users, the company said. Specifically, she will help promote Binovi to hockey teams and organizations, such as current Binovi users the Dallas Stars and Eli Wilson Goaltending.
"In bringing on someone of Jennifer's caliber and expertise to the Binovi performance advisory board, we hope to expand the Binovi offering to even more top-end hockey relationships and their athletes, increasing the already very high skill and performance ceiling seen in professional sports,” CEO Adam Cegielski said in a statement. “We're excited to see what she can bring to the table in our growing industry."
Binovi considers Botterill a member of the latest wave of sport influencers, supporting technology alongside traditional coaching methods to help improve the performance of athletes of all ages and skill levels. She is amongst an elite group of female athletes actively incorporating performance technology as a skill development resource.
Binovi’s vision training is designed to test, analyze, track and report on individual cognitive performance, to their training programs to improve the vision and overall performance of each player from the net forward.
"I am honoured to be a part of the Binovi team,” Botterill said. “It will be a privilege to collaborate with Binovi to help others achieve the highest level of success that is possible, and I recognize the importance of vision in our lives and in sport performance. I look forward to working closely with Binovi's cutting edge research and technology to give athletes and individual users the edge to perform at their very best."
Today, Botterill is a keynote speaker, performance coach, consultant, brand ambassador and a television broadcaster. She is an analyst for the NHL's New York Islanders with MSG Networks.
She is also slated to compete on this season’s Battle of the Blades on CBC, which premieres Thursday at 8 pm ET.
"Jennifer has earned herself a place at the top of women's hockey in Canada and has cemented herself, alongside other greats, as a powerful voice in the sports performance market,” Head of Global Marketing, Commercialization and Strategic Partnerships Tania Archer said. “Her experience and expertise in international sports, from the World Championship tournaments to Olympic gold and silver medals, positions her as a voice of influence when it comes to advanced human performance.”
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