NexTech AR Solutions Corp (OTCQB:NEXCF) (CSE:NTAR) (FRA:N29) announced Thursday that Restaurants Canada has chosen the InfernoAR video conferencing platform to virtualize the 2021 RC Show, Canada’s largest foodservice and hospitality event.
The RC Show, to be held February 28-March 3, 2021, showcases cutting-edge products, pioneering people and transformative ideas, the company said. NexTech will work with Restaurants Canada to offer a unique virtual event to attendees from all corners of the foodservice industry, including foodservice operators, distributors, brokers, retailers, buyers, chefs, baristas, bartenders and sommeliers.
Through NexTech’s InfernoAR platform, RC Show 2021 attendees will have access to an interactive virtual trade show floor and exhibitor booths, broadcast-quality content and interactive demonstrations.
Attendees will be able to connect, learn and shop through presentations and product demonstrations featuring AR holograms. Interactive virtual networking spaces will allow retailers to connect with buyers and service providers. Brands can tell their stories via exclusive Buyers Kits, which provide interactive learning and tasting experiences, the company said.
“The foodservice industry is facing many challenges brought on by the COVID-19 pandemic, so it was incredibly important for us to find a way to offer brands, suppliers and operators a safe way to reconnect with each other,” VP of Operations at Restaurants Canada Troy Taylor said in a statement. “As we look to build our first-ever virtual event, we needed to move fast and identify an event platform capable of a world-class digital experience for our attendees as they explore solutions and ideas to drive the recovery of the industry. NexTech’s platform offers the perfect solution for providing our attendees with seamless, reliable access to one another and dynamic interactive demonstrations and presentations.”
Restaurants Canada is a national, not-for-profit association advancing the potential of Canada’s diverse and dynamic foodservice industry through member programs, research, advocacy, resources and events, the group said. Canada’s foodservice sector is an $89 billion industry that directly employs 1.2 million workers, is the country’s number one source of first jobs and serves 22 million customers across the country every day.
“We are honored to have been selected by Restaurants Canada to bring this landmark event online,” NexTech CEO Evan Gappelberg said. “The foodservice industry has felt the impact of the pandemic deeply and we’re proud to be part of such an ambitious effort to reconnect food lovers, chefs and brands in unique and captivating ways as they work together to build the future of the industry.”
Industry professionals can register for RC Show 2021 at www.rcshow.com.
“We are rapidly signing up global enterprise-scale customers as InfernoAR is being recognized again and again by enterprise and government agencies as the only platform which can provide immersive AR experiences at scale,” Gappelberg said. “InfernoAR is not just a me-too virtual events platform it is an industry-leading platform that’s part of the global digital transformation. We see this solution for RC as the same solution for all global foodservice events which is huge!”
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