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NexTech AR inks first Asia-Pacific partnership with South Korea convention center to develop hybrid events

Published: 09:23 10 Nov 2020 EST

Nextech AR hologram coming out of a laptop
InfernoAR is equipped with AR for 3D product modeling, human holograms, enterprise scale streaming services, customized language packs and more

NexTech AR Solutions Corp (OTCQB:NEXCF) (CSE:NTAR) (FSE:N29) has signed a strategic partnership with the Coex Convention and Exhibition Center, the largest convention center in Seoul, South Korea. 

Coex hosts more than 200 exhibitions and 3,000 meetings/events each year, in addition to organizing exhibitions throughout Korea and abroad. The company supports all major industry sectors, and has held events for major market players, including LG, Samsung, Google, Amazon, Microsoft, Nike, Audi, and Hyundai. 

Through this partnership, NexTech’s first in the Asia-Pacific region, the parties and Coex will create hybrid events through NexTech’s InfernoAR video conferencing platform. The idea is to bridge the physical with the virtual, providing a safe option for those who cannot host in-person events, the company said.

READ: NexTech AR hires IT infrastructure expert Felix Ritscher as head of Information Technology and Security

“I am very excited and proud to announce the launch of NexTech’s virtual conference platform to our clients and partners in Korea and Asian-Pacific market,” Coex CEO Drew Lee said in a statement. “NexTech AR is one of the fastest growing AR technology and virtual experience companies in the world and we are one of the largest, oldest, and most reputable event companies in Asia. Through this collaboration, I believe that our platform will deliver a heightened, more inclusive experience, and will provide an essential marketing and networking tool to clients, visitors and exhibiting companies alike, even after the pandemic.”

InfernoAR is equipped with AR for 3D product modeling, human holograms, enterprise-scale streaming services, customized language packs and more, the company said.

“Together, NexTech and Coex will create events that are international, innovative and inclusive,” NexTech Asia-Pacific President Yau Boom Lim said. “Coex is a staple within Korea’s MICE [meetings, incentives, conferences and exhibitions] industry, and NexTech is the perfect partner to help this industry giant with its commitment to continually evolve its offerings and incorporate digital innovations. Post-COVID hybrid events will become the new standard, and incorporating unique elements, including our easily accessible AR, quality streaming that goes beyond the standard consumer tools, and options for translations packages will help these events stand out.” 

Coex was opened in 1979 by the Korea International Trade Association, the biggest economic organization in the country, to develop the economy and international trade through business events.

“This partnership with Coex marks the first major step in our expansion into the Asia-Pacific market and more specifically within Korea,” NexTech CEO Evan Gappelberg said. “Korea is home to some of the world’s leading businesses and technologies, many of whom can benefit from our broad range of virtual experience technologies. We are excited to partner with such an established company as Coex and believe this strategic channel partnership is just the beginning of our rapid growth into Asia.”

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com

Follow him on Twitter @andrew_kessel

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