American Rebel Holdings Inc (OTCQB:AREB) announced Wednesday the launch of its Home Grown Safes brand dedicated to the $35 billion cannabis industry.
The company said the marketing of its Inventory Control Safe has been an overwhelming success and the creation of a dedicated brand for cannabis is an appropriate next step in capitalizing on the one-of-a-kind features and benefits of its legacy safe.
"We have a long list of dispensary operators, growers, and processors interested in our customized Inventory Control solutions," said national sales manager Brett Lafferty in a statement. "Home Grown Safes being a dedicated brand to the cannabis industry exemplifies our commitment to this product line and validates the vast opportunity that exists for Inventory Control Safes and Vault Doors and American Rebel's positioning as a leader in the industry."
READ: American Rebel generates $60K worth of potential business at recent CannaCon South confab in Oklahoma City
American Rebel said it will launch HomeGrownSafes.com as the brand home on the Internet and the company has filed trademark protection for Home Grown Safes with the US Patent and Trademark Office.
"The momentum in the cannabis industry is undeniable and American Rebel has first mover's advantage with our Inventory Control Safe," said Andy Ross, CEO of American Rebel.
The company’s launch comes just after the 2020 election in which Arizona, New Jersey, and Montana legalized recreational marijuana possession as South Dakota legalized both recreational and medical marijuana use.
All told, 15 states have now legalized or voted to legalize recreational marijuana use. In addition to South Dakota passing their initiative to allow distribution of medical marijuana, Mississippi also legalized medical marijuana, bringing the total number of states with legalized medical marijuana distribution to 36.
Expansion of marijuana distribution is inexorable, and Home Grown Safes, as a result, is well-positioned to benefit from this hyper-growth market, the company said.
American Rebel, which has offices in Nashville and Lenexa, Kansas, offers six different models of floor safes, wall safes, and personal safes to retailers and specialty safe stores across America. Its sleek cannabis safe is the industry’s first inventory control safe.
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