Q BioMed Inc (OTCQB:QBIO) on Friday announced that its marketing campaign for Strontium89, a US Food and Drug Administration-approved treatment for the pain associated with bone cancer, has been selected for inclusion in the Ads of the World, a curated archive of the world's best creative campaigns.
The company noted that this recognition supports its efforts in making Strontium89 available to patients who need relief from metastatic bone cancer pain.
Q BioMed CEO Denis Corin said in a statement: "Q BioMed is committed to making Strontium89, an effective treatment for pain resulting from bone metastases, widely available again. Our Unfinished Business ad campaign echoes our mission of enabling patients to once again enjoy the simple things in life with their loved ones, while experiencing relatively long-term pain relief."
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He added: "We've been very pleased with our highly productive partnership with Makers Mage. Their vision and execution is a key part of our team's tireless efforts to get Strontium89 to those who need it most."
Strontium89's "Unfinished Business" ad, created by Philadelphia-based agency Makers Mage, expresses what the company calls the beautiful moments of daily life that can be realized when pain relief is achieved. Captions include "More moments with less pain" and "Expand your patients' pain-free possibilities."
Strontium89, the radiotherapy with nearly 30 years of proven pain relief results for bone metastases, is available in the US. In the Strontium89 pivotal trial, as many as 79% of patients had pain relief with Strontium89, and twice as many patients treated with Strontium89 had no pain for three months compared with placebo, with new pain sites less frequent in patients treated with Strontium89.
Ads of the World is part of the Clio Network, which recognizes innovation and creative excellence in advertising, design, and communication as judged by an international panel of advertising professionals.
Q BioMed is a New York City-based company with a pipeline of drugs and therapies to treat metastatic cancer bone pain, pediatric non-verbal autism, liver cancer and glaucoma.
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