President Paul Duffy and chief channel officer Vivian Chan will talk about the growing role of AR and experience mapping in the virtual and hybrid event sector as the show’s featured experts on its December 2 episode.
Duffy’s appearance as a featured expert follows his earlier presentation to an international audience of 1,300 at techsytalk Global. The presentation with Event Hustler is one of a few upcoming projects that NexTech and Techsytalk are teaming up on to provide educational resources on the capabilities of NexTech’s Experience Platform to the international event community, the Vancouver-based firm said in a statement.
READ: NexTech AR subsidiary Map Dynamics wins raves for hosting virtual 2020 Houston Ballet Nutcracker Market
The episode is expected to highlight some of the applications that businesses are using AR for, including retail, media, post-secondary education and healthcare. Duffy and Chan will also discuss AR’s role in helping to stage virtual events throughout the COVID-19 pandemic.
NexTech’s InfernoAR is an advanced AR and video learning experience platform for events that integrates interactive video, artificial intelligence and AR to hold virtual events and learning experiences.
“The emotional connection people make with brands through sight, sound and motion are undeniable. But as technology continues to advance, customer experiences will be tied to immersing the consumer with the brand experience,” Duffy said in a statement. “Virtual and hybrid events are the future and we’ve created a portfolio of AR technologies with proven performance in boosting attendance, engagement and creating customized experiences.”
Chan called AR an “incredible” storytelling and marketing tool.
“Many event organizers come to us with questions about AR, what it can do for them and how to leverage it in virtual and hybrid events,” Chan said. “Through this interview with The Event Hustler Show, we hope to highlight new ways that events, large and small, can utilize AR as a tool to create ‘Get out of your seat’ moments and unique experiences.”
The show will appear online on December 2 at 2pm ET.
Contact Angela at [email protected]
Follow her on Twitter @AHarmantas