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NexTech AR launches artificial intelligence division to complement augmented reality slate

Last updated: 10:35 02 Dec 2020 EST, First published: 09:11 02 Dec 2020 EST

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Mirjana Prpa, NexTech’s AR Product Manager, will lead the AI division, driving efforts to identify, develop and deploy AI capabilities within the company’s existing AR technology and virtual experience portfolio

NexTech AR Solutions Corp (OTCQB:NEXCF) (CSE:NTAR) (FRA:N29) announced Wednesday the creation of a new artificial intelligence (AI) division intended to complement its augmented reality offerings. 

An initial team of three industry experts are focused on enhancing the company’s AI capabilities to gain a competitive edge and create new portfolio offerings for clients, the company said. 

Mirjana Prpa, NexTech’s AR Product Manager, will lead the AI division, driving efforts to identify, develop and deploy AI capabilities within the company’s existing AR technology and virtual experience portfolio.

READ: NexTech AR grows Asia Pacific presence with seven new augmented reality partnerships

Prpa will lead a growing team that will include new AI experts and a substantial number of interns, the company said. The program plans to create automation within the AR content creation space to build a self-service AR platform that easily works for everyone.

“I’m excited to lead NexTech’s AI division and work towards the goal of making AR accessible to everyone,” Prpa said in a statement. “... The potential of AI in AR applications is limitless; we’re only just starting to scratch the surface with this newfound program. Through the work of professionals and students who are learning new applications and approaches for AI integration, coupled with our growing team at NexTech, we hope to create experiences unlike any other currently available that combine the mesmerizing potential of AR with the streamlined efficiency of AI.”

The internships in the AI division will provide computer science students at the University of Vancouver with a hands-on learning experience in AI and AR. NexTech’s goal is to create a mutually beneficial experience, where students will be able to grow with the company by working on various AI-focused projects.

Broadly, NexTech believes marrying these two technologies is essential to becoming a leader in AR. The team will utilize AI within the content creation process of its AR solutions, allow users to enjoy AR and even create their own experiences. The ultimate goal is to harness the power of AI to offer a self-serve AR solution for everyone.

“As one of the leaders in the augmented reality market, we are excited to continue our leadership and development with the introduction of our AI division as well as our internship program,” CEO Evan Gappelberg said. “NexTech’s growth and competitiveness within the market remains an important aspect of the company’s identity, especially as we work to extend our capabilities and services into the rapidly growing AR/AI markets.”

VirtualInvestorConferences.com

In a separate statement, NexTech AR Solutions also announced that its CEO Evan Gappelberg will present live at VirtualInvestorConferences.com on December 3, 2020, at 11.30am ET.

This will be a live interactive online event where investors are invited to ask the company questions in real-time and register via the following link: https://bit.ly/33ggdsm.

If attendees are not able to join the event live on the day of the conference, an archived webcast will also be made available after the event.

It is recommended that investors pre-register and run the online system check to expedite participation and receive event updates. To learn more about the event, click here: www.virtualinvestorconferences.com.

 -- Adds VirtualInvestorConferences.com details --

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com

Follow him on Twitter @andrew_kessel

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