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Esports Entertainment to train the next generation of esports players with Aim Lab FPS software platform

Published: 09:10 03 Dec 2020 EST

Esports cafe with rainbow backlit keyboards
Esports Entertainment is a licensed online company with a specific focus on esports and gaming, offering fantasy and pools on various esports events in a licensed, regulated and secure platform at vie.gg

Esports Entertainment Group Inc (NASDAQ:GMBL) announced plans Thursday to integrate Aim Lab, a first-person shooter (FPS) performance training platform, across its portfolio, with the goal of further developing esports players from youth to the pros. 

This will include access to Aim Lab through Helix eSports LAN (local area network) centers and ggCircuit software, both of which Esports Entertainment agreed to acquire in October. The partnership will also feature Aim Lab in training programs with professional Valorant and Rainbow 6 teams, Oxygen Esports, as well as Helix’s youth academies.

Aim Lab is a software platform developed by neuroscientists at Statespace that analyzes a player’s fundamental motor and cognitive skills and creates tasks for FPS training. Aim Lab is the first adaptive AI program that helps players progress faster across a range of skills and FPS titles, the company said. The platform also provides players and coaches with analytics for benchmarking skills to inform team strategy and assemble rosters.

READ: Esports Entertainment supports proposed bill to legalize single-event sports betting in Canada

“We are thrilled to offer Aim Lab’s cutting-edge performance technology to our community and ggCircuit’s vast network of gamers,” Helix co-founder Murph Vandervelde said in a statement. “At Helix eSports our mission is to provide equitable access to technology and opportunities in esports by creating avenues for our players to succeed — and performance improvement is a critical way to increase competitiveness.”

Oxygen plans to share the details of their Aim Lab training routines and scores to their community through a YouTube video series, the company said. The series will feature routines, how-to’s and details on skills and signature moves that can make the difference at the competitive level.

“All gamers should have the opportunity to train and improve, no matter their level or background,” Statespace CEO Wayne Mackey said. “We are excited to work with EEG to provide access to more gamers through their portfolio from youth all the way to pro.”

Esports Entertainment is a licensed online company with a specific focus on esports and gaming, offering fantasy and pools on various esports events in a licensed, regulated and secure platform at vie.gg. 

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com

Follow him on Twitter @andrew_kessel

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