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Next Green Wave names cannabis and brand-building veteran Ben Kovacs to board of directors

Kovacs was the former Chief Revenue Officer at NorCal Cannabis, one of the largest vertically integrated indoor producers in California

He is also the chairman of a group of companies in the cannabis hardware space

Next Green Wave Holdings Inc (CSE:NGW) (OTCQX:NXGWF) announced Thursday it has named cannabis and brand-building veteran Ben Kovacs to the board of directors. 

Kovacs was the former chief revenue officer at NorCal Cannabis, one of the largest vertically integrated indoor producers in California. He is also the chairman of a group of companies in the cannabis hardware space, including the international Octave & Myster brands. 

His other experience includes time spent with Twitter and operating Guardian, a non-profit martial arts gym in Oakland that provides free boxing and Brazilian jiu-jitsu to kids, NGW said. 

READ: Next Green Wave hits adjusted EBITDA of US$1M for second consecutive month

At NorCal, NGW said Kovacs helped grow the company from a small wholesale business into a powerful house of brands distributed state-wide. He played pivotal roles in sales and marketing, fundraising, and corporate strategy.

"Ben is a special individual. He has a clear vision of how this industry will likely unfold, and the understanding for how to help a company execute to get there, which is a rare combination in the space,” said NGW CEO Michael Jennings in a statement. 

“After a number of conversations with him and seeing what he accomplished in his last role, it became clear that he could add incredible value to our organization as a member of our board. Not only does he have extensive experience in CA cannabis, but a diverse background in digital advertising, brand building, and adjacent industries to what we focus on at NGW.” 

Jennings added: “His experience from small scrappy companies and non-profits, to working with some of the most iconic companies in the world, will be instrumental in providing perspective and thoughtful guidance to me and our team." 

Vancouver-based NGW owns and operates a 35,000 square-foot indoor cultivation facility and possesses a seed library of over 120 cannabis strains, with multiple award-winning genetics among them. It sells its CBD and THC products in California.

Contact the author: patrick@proactiveinvestors.com

Follow him on Twitter @PatrickMGraham

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