Kovacs was the former chief revenue officer at NorCal Cannabis, one of the largest vertically integrated indoor producers in California. He is also the chairman of a group of companies in the cannabis hardware space, including the international Octave & Myster brands.
His other experience includes time spent with Twitter and operating Guardian, a non-profit martial arts gym in Oakland that provides free boxing and Brazilian jiu-jitsu to kids, NGW said.
At NorCal, NGW said Kovacs helped grow the company from a small wholesale business into a powerful house of brands distributed state-wide. He played pivotal roles in sales and marketing, fundraising, and corporate strategy.
"Ben is a special individual. He has a clear vision of how this industry will likely unfold, and the understanding for how to help a company execute to get there, which is a rare combination in the space,” said NGW CEO Michael Jennings in a statement.
“After a number of conversations with him and seeing what he accomplished in his last role, it became clear that he could add incredible value to our organization as a member of our board. Not only does he have extensive experience in CA cannabis, but a diverse background in digital advertising, brand building, and adjacent industries to what we focus on at NGW.”
Jennings added: “His experience from small scrappy companies and non-profits, to working with some of the most iconic companies in the world, will be instrumental in providing perspective and thoughtful guidance to me and our team."
Vancouver-based NGW owns and operates a 35,000 square-foot indoor cultivation facility and possesses a seed library of over 120 cannabis strains, with multiple award-winning genetics among them. It sells its CBD and THC products in California.
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