American Rebel Holdings Inc (OTCQB:AREB) is opening its own manufacturing facility in Chanute, Kansas, which has significant ties to CEO Andy Ross and his family.
Chanute is home to Ross Lane in the city’s industrial park, which was named in honor of Andy Ross’s father Bud, who founded two companies in the Midwestern town.
American Rebel which has offices in Lenexa, Kansas, and Nashville, Tennessee makes makes safes, concealed carry apparel and backpacks. The company's new manufacturing facility is now located on Ross Lane.
READ: American Rebel launches Home Grown Safes brand as it targets $35B cannabis industry
"It is fitting that American Rebel's new manufacturing facility be located on Ross Lane in Chanute," Andy Ross said in a statement Monday.
"Matthew Godinez from the Chanute Regional Development Authority and other family and friends have welcomed Stan and I back to Chanute and we couldn't be more excited about the future."
The new operation will be staffed by long time Ross family associates. Steve Small, who worked with Bud Ross at Kustom Electronics and Birdview Satellite, will run the facility and Greg Tallent, Andy Ross’s high school friend, will work closely with Small and oversee the accounting.
In a statement, the Chanute Regional Development Authority said it will work with American Rebel to obtain local and state incentives to help construct the new location. In addition, the economic group will help secure industrial revenue bonds to facilitate construction and assist with its heavy equipment needs.
Local firm Young’s Welding will provide sub-assemblies for American Rebel.
"From the economic development standpoint, projects where you get to recruit a new business to Chanute plus work with a long standing Chanute business like Young's Welding has been a real pleasure and will be very rewarding for the Chanute community," said Matthew Godinez of the Chanute Regional Development Authority.
"We're designing a new product line to be built in America in Chanute," said Andy Ross. "Nathan Findley, president of American Rebel Safes, and his design team in Kansas City have created great proprietary designs that we believe our customers will love. And Made in America - perfect for American Rebel."
Ross is building American Rebel into a patriotic brand by embracing its connection to the heartland.
Contact Angela at angela@proactiveinvestors.com
Follow her on Twitter @AHarmantas