American Rebel Holdings Inc (OTCQB:AREB) CEO Andy Ross, in light of the riots on Capitol Hill Wednesday, noted that sales of guns — and the products to conceal and store them — are at an all-time high.
The company cited FBI background checks, of which Ross said there was a record number in December, as evidence of rising demand for guns, ammunition and gun safes. The previous record, the company noted, was in June, following the murder of George Floyd.
As gun sales increase, so do sales of American Rebel gun safes, Ross said.
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"Safes are becoming the new appliance in the home," Ross said in a statement. "And a large number of new home construction is offering a safe room to serve as a vault for guns and other valuables as well as a safe place to go in case of a home invasion or storm. Our made in America American Rebel vault door is the perfect finishing touch on a safe room."
The company, which bills itself as “America’s Patriotic Brand” is ramping up production, Ross added.
"Dealers call the office daily to see if we have any inventory we can ship them," Ross said. "We can sell them as fast as we can make them, and I don't see this trend ending anytime soon."
American Rebel, which has offices in Nashville and Lenexa, Kansas, offers six different models of floor safes, wall safes and personal safes to retailers and specialty safe stores across America.
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