The new direct-to-consumer retailers will be located at The Village at Corte Madera, California; the Los Cerritos Center in Orange County, California; and La Encantada in Tucson, Arizona. These additions bring the company’s retail location count to a total of 13 across 10 major markets.
Shoppers will be able to learn more about the SOLO, explore the vehicle and place reservations onsite. The new locations are slated to open in March, the company said.
READ: ElectraMeccanica revs up strong interest as it expands retail locations, and gears up for the 'SOLO Drive Tour'
“As we gear up for the first SOLO EVs to hit the road, we will be accelerating our successful, direct-to-consumer ‘Drive SOLO’ retail plan to further engage and inform potential customers,” ElectraMeccanica CEO Paul Rivera said in a statement. “We are continuing to enter new markets strategically where interest in and demand for electric vehicles are greatest. Our new and existing retail locations will provide a unique opportunity for potential customers to learn more about driving SOLO.”
ElectraMeccanica is ramping up its Drive SOLO marketing campaign aimed at educating consumers on a new way to drive efficiently. The campaign involves an aggressive rollout in eco-conscious cities where the SOLO EV has an existing retail presence, the company said and will feature almost 300 billboard and digital mall displays along with social content.
“Our SOLO Drive Tour is currently planned for five cities including Scottsdale, Arizona, Cerritos, Walnut Creek and Corte Madera, California, as well as Portland, Oregon, in February and March,” Rivera said. “We look forward to bringing our vehicles to select early reservation holders in these exclusive, invitation-only test drive experiences providing one of the first opportunities to look, see and Drive SOLO. We are mindfully planning our demonstrations in accordance with all local COVID-19 protocols to ensure a safe event for all who attend.”
ElectraMeccanica extended Drive SOLO further into the first quarter after demonstrably positive initial results, the company said. The campaign illustrates everyday scenarios for driving solo with taglines such as “Need HOV Access? Meet Your Plus One” or “Need a Getaway? Meet your #TravelBFF.”
“The Drive SOLO campaign truly challenges consumers to rethink their daily driving habits,” Rivera said. “Most vehicle trips are done solo, whether it's to the grocery store, the gym or on a daily commute. A single-occupancy vehicle like the SOLO makes sense from a standpoint of energy efficiency and space-savings and is the ideal solution for today’s urban transportation challenges. We’re expecting even greater demand as we continue to grow awareness in additional markets.”
The SOLO is a three-wheeled, all-electric vehicle designed for a single occupant. It has a range of 100 miles and a top speed of 80 mph, making it safe for highways. The SOLO features front and rear crumple zones, side-impact protection, roll bar, torque-limiting control, as well as power steering, power brakes, air conditioning and a Bluetooth entertainment system, the company said. It costs $18,500 and is available for preorder.
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