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Recruiter.com debuts Recruit Me campaign to spearhead a shift toward video resumes

Published: 10:01 25 Feb 2021 EST

Person video chatting at a computer while holding pen to paper
Recruiter.com is calling on employers to lean on video as they rehire in 2021 and beyond and prioritize non-traditional indicators of candidate success

Recruiter.com Group Inc (OTCQB:RCRT) has launched Recruit Me, a campaign dedicated to a video-first approach to hiring, the company announced Thursday. 

The Recruit Me campaign is committed to building a talent ecosystem that unlocks human potential through a candidate-first digital interaction, the company said. As a signal of the importance of this shift in hiring, Recruiter.com is opening its talent pool to sponsor 100,000 Recruit Me videos for job seekers. 

Candidates interested in showcasing their passions and expertise who want to show more than their resume, can submit their Recruit Me video on the campaign website, the company said. 

READ: Recruiter.com launches specialized candidate curation platform called Scouted that can dramatically cut the US$200B annual cost on hiring

The campaign comes following a year of record job loss and — as usual, the company said — billions of unnecessary dollars spent on hiring. Recruit Me is designed to help by reducing hiring costs, improving the overall experience and aligning candidates with company culture, the company said.

In December, businesses were spending $4,000 on average per candidate to hire, the company said. With nearly 5.5 million US workers hired that month alone, that translates to almost $23 billion. 

"Of all of the lessons that were learned last year, a lasting one is that we should lean on the need to connect virtually to rebuild the job market in a way that's better than before," CEO Evan Sohn said in a statement. "Our mission with Recruit Me is to be the change we want to see in our new remote world. We are in the midst of an epochal technological revolution, and there's no reason why hiring should not be at that forefront given its direct, positive impact on our economy and companies' bottom lines."

Recruiter.com is calling on employers to lean on video as they rehire in 2021 and beyond and prioritize non-traditional indicators of candidate success. According to the company, businesses that commit to the Recruit Me campaign will have access to the following incentives and benefits:

  • Up to a 33 percent reduction in time spent assessing candidates, lowering hiring costs overall. Recruiter.com's pool of video resume candidates and option to add additional videos to their talent pool by sponsoring supplementary video resumes at a fee
  • Streamlined candidate search; identifying a culture add more quickly in the hiring process and making it a greater priority
  • Ability to go past AI keyword scrubs and learn more about the candidate and what they have to offer beyond their GPA and Education; and
  • Global impact and reach as remote work has expanded the talent pool globally, "meet" talent globally prior to beginning interviews

"People are ready to get back to work, and we are uniquely positioned to help employers kickstart that process,” Sohn said. “Not only can $1,000+ in savings per hire have a profound impact on the US economy, but what we're learning is that this deeply human, yet profoundly technology-first approach to hiring is positioning itself as the way forward amid this great rehire."

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com

Follow him on Twitter @andrew_kessel

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on 09/16/2022