Under the agreement, DGTL and Loop will combine their technologies to onboard consumers, fans, and gamers, at the point of engagement in both the physical, and digital space. Both companies will collaborate to gain access to new users, global brand customers, real-time data, and accretive revenue streams.
By integrating Loop's technology with DGTL's social media CMS platform, Loop and DGTL provide global brands, event venue and retail operators with a “complete overview of their customers and operations, for powerful content with deep analytical insights,” the company said.
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The integration of DGTL's AI-powered social media CMS platform with Loop's cutting edge data analytics and digital on-premise technologies provides global brands with the ability to drive real-time content to fans, and consumers, in any “category, market, or language.”
With the combined technologies, DGTL noted it will have an “enhanced platform to establish a deeper connection between brands and consumers” that can be optimized to create new revenue streams via collaborative marketing projects with Loop's key brand accounts.
This is a strategic partnership for DGTL and a step towards building a full-service digital media and MarTech platform that delivers on a "content-to-commerce" model, said the company.
In a statement, DGTL Holdings CEO Mike Racic commented: "Loop Insights' ability to connect sponsor and brand activations at the transaction level and connect back to their Wallet pass technology provides a valuable data collection and enhancement feature for our clients.”
“The integrated product offering will now be able to provide brands direct access to their customers through the Loop Wallet Pass and deliver real-time campaign performance metrics associated with their content-based campaigns. We look forward to working with Loop Insights to enhance the value of the data we return to our global brand clients," he added.
Meanwhile, the partnership with DGTL represents Loop’s continued growth in the $355-billion digital advertising market.
Loop Insights CEO Rob Anson said integrating Loop with DGTL’s leading social media content management platform will bring valuable social media influencer content to its global brand clients.
“Loop will also benefit from collaborations with major Consumer Packaged Goods (CPG) and Gaming brands involved in the live sports and entertainment industry,” added Anson. “Together with DGTL, we are able to close the loop on the digital activations, improving the in-game experience for fans while providing real-time measurement for agencies and CPG brands. This is an extremely valuable opportunity and creates exciting new revenue opportunities."
DGTL Holdings acquires and accelerates digital media, marketing and advertising software technologies, powered by artificial intelligence.
Vancouver-based Loop Insights is an Internet of Things technology company that delivers transformative automated marketing and contactless payment solutions built on artificial intelligence.
Contact the author Uttara Choudhury at firstname.lastname@example.org
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