Else Nutrition Holdings Inc. (CVE:BABY) (OTCQX:BABYF) has said it will expand distribution of its Plant-Based Complete Nutrition for Toddlers into 159 Natural Grocers by Vitamin Cottage stores across 20 US states as of May 2021.
The Plant-Based baby, toddler and children nutrition company noted that Natural Grocers by Vitamin Cottage, Inc. (NYSE:NGVC) is one of the leading natural food grocers in the US, with 159 stores in 20 states west of the Mississippi river.
"Launching at Natural Grocers by Vitamin Cottage drives significant and strategic distribution for the brand. We are particularly excited by the alignment between this retailer and with our brand, both focusing on helping people through sustainable, organic nutrition solutions," said Hamutal Yitzhak, Else CEO and co-founder in a statement. “We are eager to bring real, organic and whole food-based, clean label solutions to families in this region,” she added.
Founded in 1955, Natural Grocers is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils.
The company sells only USDA certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, safe, and convenient retail environment. It also provides extensive free science-based Nutrition Education programs to help customers make informed health and nutrition choices.
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults.
Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon.
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