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Unrivaled Brands is building a West Coast cannabis powerhouse with Terra Tech merger

Newly minted Unrivaled Brands has at its disposal a broad array of cannabis assets in cultivation, distribution, brands, processing and dispensaries across California, Oregon and Nevada

Korova products
Unrivaled's combined portfolio of products includes a bevy of popular brands like Korova, Sticks, Cabana, Blüm and The Spot

The opening bell on Thursday, July 8 marked the dawn of a new era for Terra Tech Corp (OTCQX:UNRV).

The vertically integrated cannabis operator announced the completion of its merger with Umbrla Inc (doing business as Unrivaled) and unveiled a major rebrand, adopting the new name Unrivaled Brands Inc and trading under the OTCQX ticker UNRV.

For Terra Tech-turned-Unrivaled CEO Frank Knuettel II, the merger represented an opportunity to bring together two California-based companies and build “the premier cannabis multistate operator on the West Coast,” he said in a statement.

The newly minted Unrivaled has at its disposal a broad array of cannabis assets in cultivation, distribution, brands, processing and dispensaries across California, Oregon, and Nevada, with company owned products also licensed in Arizona and Oklahoma. Its portfolio of products includes a bevy of popular brands like Korova, Sticks, Cabana, Blüm and The Spot.

Crucially, the addition of Unrivaled’s Santa Ana dispensary means the combined company has dispensaries and distribution operations in both Northern California and Southern California for its own products and third-party brands alike. 

It all adds up to a multistate, multifaceted operation that Knuettel estimates will generate combined annual revenue of more than $70 million this year and be cashflow positive in the fourth quarter of 2021.

“Our whole thesis is to build the strongest regional west coast operating cannabis company,” Knuettel told Proactive’s Christine Corrado. “I'm very much a proponent of staying focused both geographically and by industry.

“We are specifically focused on cannabis, and we're doing so in the West ... We're going to continue to bring on complementary assets, whether they're dispensaries or additional brands [so] that we can really create a much larger regional power.”

Speaking of, Terra Tech announced in June the acquisition of SilverStreak Solutions Inc, a cannabis delivery operation with a strong footprint in the greater Sacramento area.

Unrivaled has a strong balance sheet including plenty of cash on hand to fund future growth, thanks to a decision by Terra Tech to monetize its investment in Hydrofarm Holdings Inc last month. The company made a $5 million investment in Hydrofarm in August 2018 and divesting turned that into gross proceeds of $40 million.

That money will be reinvested in part to fund facilities expected to open over the next twelve months and part toward future accretive acquisition opportunities.

“We have a couple of facilities that were in the process of being completed when I took over as CEO [in late December],” Knuettel said “One is a cultivation facility in the East Bay that'll be completed in about 30 days, the other is a mixed-use facility in Santa Ana with dispensary, cultivation and processing. The dispensary should be open in Q1 of 2022 with cultivation and processing to follow.”

In other words, the plan for Unrivaled’s West Coast cannabis operations is all in the name. 

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com

Follow him on Twitter @andrew_kessel

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