Prior to arriving at ImagineAR, Parks spent 11 years at Adidas recruiting and managing relationships with the company's roster of elite NFL athletes. He was also responsible for developing and implementing integrated marketing plans for athletes including in-home and out-of-home advertising, social media campaigns, athlete appearances, and commercial shoots.
During Parks’ time at Adidas, the athlete roster included Patrick Mahomes, Dak Prescott, Von Miller, JuJu Smith-Schuster, Deandre Hopkins, Tyler Lockett and Bradley Chubb.
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“Mr Parks brings an impressive track record of success with major NFL Stars and sports organizations to ImagineAR,” Alen Paul Silverrstieen, CEO and President of Imagine AR said in a statement. “We are excited to share our future plan with stockholders this fall.”
Focused on augmented reality (AR), ImagineAR’s platform, ImagineAR.com, enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. These customizable solutions are adaptable to every organization, from professional sports franchises to small retailers, enabling them to develop interactive AR campaigns that blend the real and digital worlds.
“It’s extremely exciting to be joining Mr Silverrstein and the team at ImagineAR,” said Parks. “The company’s cutting-edge, proprietary augmented reality technology has endless applications in the sports and entertainment industries. We look forward to revolutionizing the world of digital engagement between fans and their favorite superstars.”
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