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SenSen launches into retail market on completing Scancam acquisition

The acquisition is expected to provide SenSen with strong organic growth opportunities to expand Scancam’s customer base of 250 service stations to 6,500 sites across Australia.

SenSen Networks Ltd - SenSen launches into retail market on completing Scancam acquisition
SenSen will integrate Scancam’s technology into its Sensor AI platform SenDISA.

SenSen Networks Ltd (ASX:SNS) (OTCMKTS:SNNSF), a leading sensor AI solutions provider, is expanding into the retail industry after completing the acquisition of Scancam Industries Pty Ltd.

This strategic acquisition will enable SenSen to launch its solutions into the retail business vertical starting with Scancam’s current client portfolio of national fuel retailers, such as BP plc (LON:BP), Ampol Ltd (ASX:ALD) and Chevron Corporation (NYSE:CVX).

Notably, the acquisition is estimated to add approximately A$3 million in revenue to SenSen’s overall revenue profile for FY 2022, of which A$1 million is estimated to be in annual recurring revenue from Scancam’s blue-chip customer base.

“Strategic acquisition”

SenSen CEO Dr Subhash Challa said: “On behalf of my fellow board members and colleagues at SenSen, I would like to extend a warm welcome to our new investors and the staff of Scancam Industries Pty Ltd.

“This strategic acquisition is foundational to SenSen’s expansion into the retail industry, enhancing customer experiences through smart analytics, reliable data and data fusion driven insights – ultimately supporting our strategy to demonstrate more value to our shareholders.”

Fuel theft reduction solution

Fuel theft is a globally recognised problem that costs Australian operators approximately $60 million in losses every year.

To date, Scancam’s high capex fuel theft reduction solution has been a barrier to entry, which has led to a slow adoption rate by some customers within this market.

Promisingly, SenSen will integrate Scancam’s technology into its Sensor AI platform SenDISA to dramatically reduce the cost of adoption of Scancam’s technology.

In-store optimisation solutions

This acquisition is expected to provide SenSen with strong organic growth opportunities to expand upon Scancam’s current customer base of 250 service stations to 6,500 sites across Australia.

The company aims to augment Scancam’s technology so that it can provide a low-to-zero capital expense for retailers.

SenSen intends to leverage the current portfolio of customers to introduce in-store optimisation solutions to help retailers make more revenue while reducing labour costs, placing SenSen at the forefront of trends shaping the retail market.

Commercial opportunities

SenSen sees service stations and convenience stores as the starting point to solve important retail customer problems before moving to secure larger, retail chains as customers.

The company’s data is pivotal to help retailers improve their earnings by measuring customer activity, understanding modified customer preferences and new behaviour patterns in store.

SenSen plans to leverage its SenDISA platform and the unique product configuration SenTRACK to capture significant commercial opportunities in this segment.

- Ephrems Joseph

Quick facts: SenSen Networks Ltd

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