Else Nutrition Holdings Inc. (CVE:BABY) (OTCMKTS:BABYF) (FRA:0YL.F) has announced two strategic additions to the company’s executive team, with the appointment of Simeon Saunders as VP Global Medical Marketing and Scientific Affairs and Mike Glick as GM and VP Else North America, both of whom are former executives with Abbott Laboratories.
“We are extremely delighted by the addition of Mike and Simeon to the Company. With decades of experience in infant nutrition, they are precisely what is needed to move forward into the next phase of Growth,” Hamutal Yitzhak, CEO & co-founder of Else Nutrition said in a statement.
READ: Else Nutrition inks marketing agreements with Tori Spelling, Kids With Food Allergies, and Plant-Based Network
The company said Saunders will lead the company’s global medical marketing, clinical and regulatory affairs worldwide, to enhance Else’s global expansion in those areas. Saunders spent 25 years at Abbott Laboratories, where his final role was Divisional Vice President, Abbott Nutrition, for the Europe, Middle East, & Africa (EMEA) Area, before establishing an independent consultancy in 2018.
He joined the health care industry after graduating from university, gaining 35 years of commercial experience spanning primary care, specialist pharmaceuticals, and nutritional products in both reimbursed and out of pocket channels (including infant formula, medical nutrition, out of pocket adult supplements, and sports nutrition). Throughout his career, he held roles of increasing responsibility within sales, marketing, country and general management, and sat on the board of a powder and aseptic liquid manufacturing plant.
Else Nutrition said Glick will lead the company's US subsidiary expansion, mainly in medical marketing retail and operations. He will also be responsible for the business operations as they expand into Canada.
Glick joins Else from a VC-backed healthcare start-up called OFFOR Health where he was the Chief Growth Officer, tripling revenue and team size while helping the business earn Series A funding and it’s first Inc 5000 award.
He was previously with a Silicon Valley start-up called Before Brands where he was VP Sales and Marketing for SpoonfulOne, a product to help protect children from developing food allergies. There he led new product launches, digital marketing and E-commerce, along with building and managing a medical salesforce calling on Pediatricians.
Before that, Glick spent 10-plus years with Abbott Nutrition in various Commercial roles in the US and Internationally. As senior director pediatric nutrition within Abbott, He worked mainly in the Pediatric nutrition space on brands like NeoSure, Similac, PediaSure, and Pedialyte.
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula.
The company - formerly INDI - won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the
Top seller in the baby and toddler formula category on Amazon.
Else's executives includes leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.
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