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M&S to add more guest brands on website - report

The move to add guest brands earlier this year boosted traffic and attracted new customers

Marks

Marks and Spencer Group PLC (LSE:MKS) is expanding its offering of guest clothing and footwear brands on its website, including FatFace and Jones Bootmaker, Reuters reported.

The clothing retailer announced last year that it would change strategy and sell other brands to broaden its appeal and earlier this year it launched the Jaeger brand as well as Hobbs, White Stuff and Joules on its online platform.

Reuters reported that other new brands launched on Monday include Albaray, Celtic & Co, Craghoppers and Frugi.

"Early results on brands driving frequency have been encouraging, with traffic on M&S.com increasing and new customers who buy into a guest brand returning to make their second purchase nearly 10 days sooner than those who didn’t buy into brands," M&S was quoted a saying.

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