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Audacious inks deal to become official CBD provider to the Professional Bull Riders

Published: 09:21 07 Sep 2021 EDT

Audacious
Audacious said its Wreck Relief CBD products will also be available for large retail chains in 2022

Australis Capital Inc, doing business as Audacious, has announced a multi-year agreement in which Audacious will become the ‘Official CBD of Professional Bull Riders (PBR)’, the world's leading bull riding organization.

Audacious said it will be launching its new CBD product line under the brand Wreck Relief, which will debut on-line and at the 2021 PBR World Finals being held November 3 to 7, 2021 in Las Vegas.

“The partnership with PBR provides us with a very significant competitive advantage over other companies with CBD product due to the credibility of our partner,” Audacious CEO Terry Booth said in a statement.

READ: Australis Capital sees 1Q revenue soar on full quarter of ALPS results, Green Therapeutics-related management fee

“This is another bold move that shows how Audacious, our capabilities and what we stand for resonate with large, relevant organizations,” Booth added.

PBR CEO Sean Gleason also commented, stating: “PBR has long been an innovator in providing reach and value to our brand partners, and we are very excited to again break new ground in helping Audacious tell their story while we also participate in researching the benefits of CBD products for our athletes.”

PBR has a significant footprint on social media, with annual impressions approaching two billion and close to 700 million video views, according to the company.  

It added the consumer-facing elements of the partnership on behalf of the Wreck Relief brand will feature in-arena commercials and digital signage at PBR events, TV-visible signage in the bucking chutes and rider walk off areas, custom content on PBR's social and digital channels, and brand entitlement of the PBR Sports Medicine team.

As well, Audacious noted that its Wreck Relief CBD products will be available for large retail chains in 2022.

Australis Capital aims to build companies through early-stage, opportunistic, and diversified investments in the cannabis value chain in the US and abroad.

Contact Sean at sean@proactiveinvestors.com

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