Marble Financial Inc. (CSE:MRBL, OTC:MRBLF) has announced a licensing agreement with Konect Ai to supply over 50 automotive dealerships and their customers direct access through Marble Connect to Marble's proprietary financial wellness platform, MyMarble.
Connect is Marble’s new and innovative B2B white-label integration product that provides a customized, AI-driven personal finance solution that connects the MyMarble platform into the partner’s customer journey and product offering.
It offers consumers their free credit score, financial health report, real-time plans, and recommendations to make a positive impact on their overall finances to gain access to their company's financial products and services.
READ: Marble Financial signs Application Programing Interface (API) licensing agreement with Citadel Mortgages
Konect Ai, a leader in automotive artificial intelligence lead scoring, integrates with over 50 automotive businesses across Canada to help validate and engage over 10,000 monthly customers looking to purchase a new or used vehicle. Its technology streamlines and automates the sales process to maximize conversions and long-term customer advocacy.
Marble noted that according to Statistics Canada, new car sales in June 2021 increased 25%; and Transunion said that consumer credit inquiries rose over 5%.
“These positive numbers present a powerful growth projector for both Marble and Konect Ai as the demand for detailed insight on buying power and creditworthiness is more than ever critical during the customer journey,” Marble said.
Marble said Marble Connect will automatically enroll all 10,000-plus monthly customers coming through Konect Ai integrations into MyMarble to provide its automotive partners with a comprehensive financial overview and likelihood of approval using its proprietary risk scoring and analysis.
Marble Connect will also aid in establishing long-term brand loyalty by empowering customers through MyMarble’s programs, guidance, and tools to achieve the credit score, debt, and budget targets required for approval or improved interest rates in the future.
“Our latest partnership with Konect Ai is going to completely transform how automotive businesses manage and nurture their customers to achieve their goal of car ownership through a personalized and premium experience, no matter their financial history,” said Doug Tanner, Marble’s vice president of business and corporate development, in a statement.
“We are extremely excited to be introducing Marble Connect with a fellow technology-focused leader and as we’ve witnessed at Marble the utilization of artificial intelligence is the most effective way to provide a quality and effective solution for our partners and customers, a goal that both Marble and Konect Ai aim to achieve, respectively.”
Paul Lehal, Konect Ai’s CTO, added: “At Konect Ai, we are now working with over 50 automotive partners that collectively generate hundreds of thousands of new customers every year. We've discovered that many of their customers need some form of guidance and assuredness when it comes to their overall financial health. Our latest engagement with Marble is extremely exciting for us. It now empowers our partners to continue to leverage Konect Ai's industry-leading technology but now with the added value of real-time financial tools and education to help their clients improve their financial standing.”
Under the terms of the agreement, Marble said it will receive monthly fees from Konect Ai for new customers that engage with the cobranded Application Programing Interface (API) solution through its dealership network.
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