Bhang Inc, a global cannabis CPG brand company, has tapped Wes Eder as the company’s new global vice president of revenue.
Las Vegas-based Bhang has an award-winning portfolio of over 50 master-chef created cannabis, CBD and terpene products including gourmet chocolates, pre-rolls, CBD isolate, and Hempsticks.
Based out of Connecticut, Eder will primarily focus on revenue generation, including licensee relationships across the US, Canada and Europe.
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Domestically, the new global VP of revenue will work to expand the Bhang brand into more states, oversee product innovation, as well as new product rollouts to access more shelf space and ultimately drive revenue growth for Bhang across the board.
"We are excited to have someone with Wes' experience focused on building Bhang's sales around the world," says Jamie Pearson, Bhang's CEO. "Bhang is already well-known as one of the oldest and most-respected cannabis brands, but as our reputation for quality product grows and we expand into other categories, having Wes on the team ensures we will continue to scale revenue globally as well."
Eder holds an MBA as well as a bachelor's degree in marketing.
He also has roots in a three-generation alcohol distribution business in Connecticut, where he developed extensive experience working in regulated industries.
In 2013, the business executive moved to California to focus on sales in the medical cannabis market before founding Shelf Life Distributing - a California cannabis-focused distribution company - with his wife, Courtney, in 2017.
The couple sold Shelf Life Distributing to Gold Flora in 2019 and moved back to New Haven, Connecticut.
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