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Else says KeHE to expand distribution of Else Kids Nutrition product line with four new flavors to potentially 30,000 stores

Published: 08:06 02 Feb 2022 EST

Else Nutrition Holdings Inc. says KeHE to expand distribution of Else Kids Nutrition product line with four new flavors to potentially 30,000 stores
“This is a very encouraging development with one of our key distribution partners,” Else Nutrition co-founder and CEO Hamutal Yitzhak

Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY) has revealed that after the successful performance of Else Toddler Nutrition at retailers serviced by KeHE Distributors, the company was adding new Else Plant-Based Kids Shakes to the distributor’s network.

The company said that Else Kids Plant-Based Complete Nutrition for Kids in four flavors — Vanilla, Chocolate, Mango & Chia, Banana & Chia — will soon be available at retailers serviced by KeHE.

This sets a potential distribution pathway to nearly 30,000 retail outlets, noted the plant-based baby, toddler, and children nutrition company. The first shipment of Else Vanilla and Chocolate is underway with Mango & Chia and Banana & Chia slated to be available later in the quarter.

READ: Else Nutrition begins selling its child nutrition products on Kroger.com

“This is a very encouraging development with one of our key distribution partners,” Else Nutrition co-founder and CEO Hamutal Yitzhak said in a statement. “Complementing our Toddler Nutrition Product with our Kids lineup, gives us a strong boost in shelf presence, and significantly widens our audience, in service of our mission to bring sustainable, Clean Label, whole plant-based nutrition to wanting families.”

Since launching its Plant-Based Complete Nutrition for Toddlers, which won the Good Housekeeping Parenting Award for 2021, the Else brand has received powerful testimonials and reviews from parents.

Else Toddler Nutrition also won the “Best Dairy Alternative” at the World Plant-Based Expo in December 2021.

The company said it will present its full line of products to KeHE at the KeHE summer show in New Orleans, in early February 2022.

Significantly, Else Nutrition was selected in January last year for KeHE Distributor's high-profile Elevate program, which curates unique brands to promote within the American retail market to maximize their growth, success and serve market demand.

Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, plant-based food and nutrition products for infants, toddlers, children, and adults.

Contact the author Uttara Choudhury at uttara@proactiveinvestors.com

Follow her on Twitter: @UttaraProactive

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