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Fobi AI adds fashion brand Scotch & Soda to its roster of digital wallet pass clients

Published: 09:46 28 Sep 2022 EDT

Scotch & Soda storefront
Scotch & Soda will distribute Passcreator by Fobi Wallet passes to all customers who sign up for the 'Club Soda' membership program

Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc said it has reached a new Passcreator by Fobi digital membership card deal with global fashion brand Scotch & Soda. 

Scotch & Soda will distribute Passcreator by Fobi Wallet passes to all customers who sign up for the 'Club Soda' membership program. A QR code on the pass can be scanned at retail locations, allowing Scotch & Soda to collect that point of sale data and sync it to their customer relationship management (CRM) system. 

For Fobi, the deal generates revenue through an initial onboarding, training and setup fee, as well as monthly per pass license fees.

READ: Fobi AI closes nearly C$1.3M private placement led by company insiders and a strategic investor

"Our partnership with Passcreator by Fobi has allowed us to look beyond just distributing membership passes through a digital wallet solution,” said Claire Boots, global CRM manager of Scotch & Soda in a statement. “We have been able to integrate their tool easily within our ecosystem, allowing us to monitor, serve, retrieve and update individual member wallet passes.”

With customers’ transactional data, Scotch & Soda can create customer segments and send out personalized, targeted messaging directly through the wallet pass. 

“Their solution opened up a new communication channel, allowing us to interact with wallet pass holders personally and locally through push notifications via the wallet application,” Boots added. “Given that the majority of our wallet pass holders will be store customers, as they can unlock their membership benefits by scanning their member pass, being able to connect with them via this new channel provides us a lot of new opportunities which we are very excited about."

Additionally, Scotch & Soda will be able to utilize geofencing to display notifications to customers when they are near a Scotch & Soda retail store encouraging them to come in.

“For Scotch & Soda we are bringing them a new way to collect and leverage customer data that enables them to engage and provide value to their customers through wallet passes,” Fobi CEO Rob Anson said. “Our wallet pass based digital membership card solution enables them to activate their customer data and execute much more segmented and personalized communications right to the lock screen on their customers' phones, which is game changing for their digital marketing team.“ 

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com

Follow him on Twitter @andrew_kessel

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