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Versus Systems to debut Click Play Win interactive advertising tool with custom craft beverage company at UCLA event

Published: 09:49 20 Oct 2022 EDT

People using smartphones
Versus Systems is an engagement and rewards company that makes live events, games, shows and apps more fun to watch and play

Versus Systems Inc. (NASDAQ:VS, CSE:VS) has announced plans to launch its Click Play Win interactive advertising tool at the inaugural UCLA Anderson Global Sports Business Forum on Friday. 

Click Play Win is a tool for advertisers designed to weave together interactivity, gameplay and rewards. With it, advertisers can turn content, whether it’s commercials, streaming media, or even physical product packaging, into a portal to a brand campaign designed to jumpstart engagement, sales, and product trials. 

One of Versus’ first Click Play Win engagements is with Eliqs, a beverage innovation lab with a platform that allows anyone to create their own custom craft beverages, the company said. The lab's customized beverage cans for the Global Sports Business Forum will feature a QR code printed onto the can that enables attendees to play Versus’ Swish basketball game for a chance to win rewards.

READ: Versus Systems secures strategic investment from Animoca Brands co-founder Yat Siu

Click Play Win allows its players to register to win, which the company noted improves consented first-party data for brands while giving players a chance to win discounts and products. This tool can be tailored to any company or team’s branding and can be customized with multiple casual mobile games, the company added. 

“Click Play Win is an innovative, powerful advertising tool that leverages Versus’ deep expertise in interactivity and rewards-based games,” Versus CEO Matthew Pierce said in a statement. “Versus is at the frontier of interactive and rewarding digital advertising, and Click Play Win is a product that we are extremely proud of – a catalyst that will allow us to grow our partnerships with advertisers in physical locations, online, and on streaming media.”

Versus Systems is an engagement and rewards company that makes live events, games, shows and apps more fun to watch and play.

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com

Follow him on Twitter @andrew_kessel

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