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Bit Digital rebrands HPC business to WhiteFiber

Published: 09:11 06 Feb 2025 EST

Bit Digital Inc - Bit Digital rebrands HPC business to WhiteFiber

Bit Digital Inc (NASDAQ:BTBT) announced that it has rebranded its high-performance computing (HPC) business, including its GPU cloud business, HPC data center business and Enovum Data Centers, as WhiteFiber.

CEO Sam Tabar said the rebrand establishes a “distinct identity” for the company’s HPC business.

“WhiteFiber represents the convergence of cutting-edge technology and seamless connectivity, underscoring our commitment to delivering vertically integrated HPC solutions,” Tabar said.

“By combining data center colocation with GPU cloud services, we provide the high-performance infrastructure required for the most demanding AI workloads.”

Tabar added that the WhiteFiber business is currently servicing more than 20 customers, up from a single client at the start of 2024.

“With this rebrand, we signal to our customers, partners, and investors that we are focused on building a platform of unmatched reliability, efficiency, and innovation,” the CEO said.

“We look forward to expanding both our customer base and existing partnerships through industry-leading performance and reliability."

The company said its Bitcoin mining and ETH staking businesses will continue to operate under the Bit Digital brand.

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on 04/07/2026