VF Corp expected to post in-line Q3 earnings
Published: 12:52 19 Jan 2026 EST
VF Corp (NYSE:VFC, XETRA:VFP)’s third quarter earnings report is expected to be largely in line with market expectations, with UBS analysts believing that the results are unlikely to prompt major revisions to the company’s valuation or sell-side forecasts.
UBS projects the Vans and Timberland maker to report Q3 earnings per share (EPS) of $0.44, compared with the Street estimate of $0.45, and says its checks indicate the company’s sales growth trend was in line with Street estimates.
The firm expects a slight quarter-over-quarter improvement at Vans and believes the market holds a similar view. “Thus, we do not expect VFC's 3Q print to lead the Street to significantly revise its estimates or the stock's P/E to move much,” the analysts wrote.
The options market is pricing in a larger-than-normal move around the earnings event of 10.6% compared to a 6% historical average move, the firm added, noting that it agrees with that assessment.
UBS described sentiment around VFC as bullish, citing crowding data showing VFC’s score is above its five-year average and above the Softline peer average, while short interest has declined and is below both the industry average and its historical average.
UBS Evidence Lab and industry data show mixed trends across VFC’s brand portfolio, the analysts also noted. Industry-observed sales data implies US sales trends improved quarter-over-quarter across VFC’s brands, while web traffic trends show mostly improved trends for Vans but mixed trends for The North Face and Timberland across geographies. UBS’s Google search data also shows mixed trends for the brands across regions, the analysts noted.
The firm raised its 12-month price target to $19 from $18 and maintained a ‘Neutral’ rating, saying the valuation is based on roughly 15 times its unchanged financial year 2028 EPS estimate and reflects slightly more conviction that management can execute the Vans turnaround.
