Varon Corp highlights Ballislife HYDRO activation at inaugural 1v1 Championship
Published: 09:10 20 Jul 2026 EDT
Varon Corp (OTCID:OZSC) announced that its joint venture BALLISLIFE Drink served as the presenting hydration partner for Ballislife's inaugural 1v1 Championship: ALL IN Las Vegas, as the company highlighted the brand's integration into the basketball media platform's expanding live events business.
The event, held during NBA Summer League weekend in Las Vegas, featured one-on-one basketball competition, a halftime performance by recording artist Symba, and drew current and former NBA players, creators and basketball personalities.
Ballislife HYDRO was the official sports hydration partner throughout the event and received integrated sponsorship opportunities across Ballislife's owned events and activations.
According to the company, the event generated more than 54.5 million campaign views, 1.49 million social media engagements and 321 event-related content posts. Varon said attendance reached 1,600 people, with more than 50 current and former NBA players present, over 22,000 pay-per-view subscribers and more than $600,000 in trading volume on a major prediction market platform.
"The launch of the 1v1 Championship was a huge success," Ballislife CEO Matt Rodriguez said. "This event will go down in the history books with over 22,000 pay-per-view buys and over $600,000 in trading volume. Ballislife HYDRO was front and center as the official hydration drink in the VIP lounge and presenting the halftime performance by recording artist Symba."
Varon CEO Benjamin Schubert said that the activation demonstrated how the Ballislife platform can promote brands across athlete partnerships, live events, digital content and social media, adding that the company aims to build stronger consumer connections through multiple touchpoints rather than traditional retail exposure alone.
“When consumers experience Ballislife HYDRO through our athletes, our live events, and our digital media—not just on a retail shelf—we create a much deeper connection with the brand,” Schubert said.
Varon President and CFO Lior Srulovicz added that live events complement the company's retail strategy by creating direct consumer engagement, which he said can help strengthen brand awareness and support repeat purchasing over the long term.
Ballislife Drink is a joint venture between Varon USA and Ballislife. OZOP Energy Solutions said it and Varon Corp (OTCID:OZSC). are completing customary pre-closing conditions related to their previously announced transaction.
